If you’ve avoided cohort analysis until now, we understand why. Anyone that's been given a lesson on how it works will know the state of confusion, anxiety and frustration it can initially bring about.
But trust us: once you *have* got it, it’s totally worth it—enabling you to explore the performance of your marketing in greater depth than ever before. In this blog post, we’ll cover the following areas:
- What is cohort analysis? (A jargon-free, straightforward description)
- How can ecommerce marketers use it?
- Eight exemplary (ecommerce marketing) questions it can answer
Coffee ready ☕ …? Let's begin.