Christmas Checklist: 3 Simple Steps To Take Now For A More Personalised Festive Season

Posted by Alegría 13 Sep 18

 

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The festive period is a retail marketer’s busiest and most competitive. With the average shopper willing to spend £500 more during the holiday season, this means that the number of retailers vying for their attention is at a high, so the amount of emails in their inbox, increases rapidly.

In this frantic period, it can be incredibly difficult to ensure that the interactions are meaningful, personalised and strategy-led. But it is possible.

A sure-fire way to stand out from the batch-and blast attack of your competitors is to advance your automation and personalisation strategies. Using tactics like segmentation and dynamic content you can stand out by creating tailored messages that engage customers fatigued by the onslaught of generic content in their inbox.

Sending emails that appeal to customers on a personal level will not only have short-term gain in helping you hit holiday season targets; you’re also setting the foundation for long-term relationship building and engagement.

The tactics don’t need to be labour intensive but they do need to be prepared ahead of shopping surge. In this blogpost we are going to show you the three non time-consuming essentials for preparing ahead of time to have your christmas strategy securely wrapped up.

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Topics: Christmas promotion, marketing automation

How to Get Your Holiday Shoppers Spending Again

Posted by Abi Davies 21 Nov 17

ecommerce marketing and festive shoppers From inflation to business rates increases to a weak pound, there’s no denying that 2017 has been a bit of a mixed bag for retailers. However, ecommerce marketers should nevertheless be preparing themselves for a flurry of festive shoppers over the next month and a half.

Whilst most of you will no doubt already have your Christmas campaigns firmly in place (many of you will have already sent them out), it’s worth thinking about how you can make doubly sure everyone who has shopped with you in Christmases gone by revisits you over the next couple of months to spend again. 

Below are four ways you can go about doing this. 

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Topics: Festive marketing campaign for retailers, Christmas email marketing from retailers, Christmas campaigns, festive tips for retailers, Christmas promotion, Christmas marketing ideas, Targeting gift shoppers at Christmas

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