In the rapidly expanding, kaleidoscopic world of ecommerce content marketing, there will always be some concepts that stand the test of time. We believe the humble gift guide is one of them.
What started out as a semi-precious, tangible object (with real pages) has quickly evolved into an online marketing staple: something that can be perused at any time, in any place, on any device.
Which is why, if your brand does have a digital edition of your gift guide, it’s always worth shouting about. After all, consumers won't proactively search for your guide, so it’s up to you to get it noticed.
For this blog post, we’ve taken a look at the way in which eight savvy brands are doing just that this Christmas. From email marketing to social media to on-site content, for each example we’ve included an image of the gift guide promotion in question, followed by a snapshot of the guide that appears once it’s been clicked.