A Glimpse into Café Du Cycliste’s Retention Marketing Strategy

Posted by Abi Davies 13 Apr 18

Café du CyclisteLast month, our CEO Ivan penned an article for Internet Retailing about why it’s so dangerous for today’s retail brands to focus all of their marketing efforts on acquisition and one-off sales, in the blind hope this will keep generating enough revenue to stay afloat.

The crux of the article is this: if tomorrow’s ecommerce marketers want to thrive, they need to ditch these tactics and adopt a more customer-centric approach. And when Ivan says “customer”, he means the individual. Because that’s what your customers are: individuals.

The foundation of Ometria, as a platform, has always been to enable retailers to send meaningful marketing messages that resonate with every single recipient.

Read More

Topics: Email marketing tips, Retail marketing news, ecommerce lessons, Ometria platform, ESP, ecommerce marketing blog, ecommerce marketing examples, retention marketing, Café du Cycliste

Top Posts