We’ve all been there: you look at an item online, decide you don’t like it, but continue to be hounded by retargeting ads wherever you click for the following five months. Or you buy your boyfriend a birthday present online only to receive a menswear recommendation a few weeks later in an em
ail incentivising you to come back (...despite your long history of womenswear purchases on that same site).
Nothing spells insincere like a brand that doesn’t know its own customers.
It doesn’t have to be this way. For this blog post, Ometria’s head of product, Djalal, and head of ecommerce, Paul Henri, explain how - using the single customer view - you can effectively retarget visitors to your site using a combination of different channels.