Unexpected Lessons in Ecommerce Marketing From 8 Brilliant Bookshops

Posted by Abi Davies 12 Oct 17

In a world where Amazon is ranked number one global retailer, it was refreshing to discover that last Saturday (8th October) marked National Bookshop Day in the UK—a day organised by the charity “Books are my Bag” (BAMB) to celebrate (and protect) the existence of bookshops.

After all, where but a bookshop can you admire beautifully designed books, flick through the pages of limited edition tomes and be asked if you “need any help” by an expert in mid-twentieth century Spanish literature?

And then there’s that sense of belonging you find in a bookshop. Whether you need to hide away with a tea and some Tolkien, or hire a space for a book club, talk or event, bookshops always seem to be there for you—for the community.

But it’s not just their physical stores that booksellers are getting right: many are also doing some equally inspiring stuff with ecommerce marketing.

Here are eight of our favourite bookshops today, and the different (marketing-related) lessons we can learn from each.

Read More

Topics: Ecommerce personalisation, Ecommerce brands using direct mail, Brand storytelling, Ecommerce bookshops

8 Brands Using Their Marketing Campaigns for the Greater Good

Posted by Abi Davies 19 Jul 17

ethical brands_marketing for the greater goodWhat do Emma Watson, Pharrell Williams and Will.i.am all have in common?

That’s right—they’re all strong advocates of sustainable, eco-friendly fashion.

But it’s not just celebrities that are waking up to the importance of looking after the world we live in. According to a recent report by Credit Suisse, millennials (famous or otherwise) are the most sustainability-conscious generation and are willing to pay “more for products and services seen as sustainable or coming from socially and environmentally responsible companies”.

With such a growing interest surrounding brands that take their corporate social responsibility very seriously (more in terms of their responsibility to *society* at large than stakeholders), we figured it was high time to take a closer look at how they’re promoting these brand values in their marketing messages.

From eye-catching website popups to summits to social media campaigns, here’s how eight ethical retailers are using their marketing for the greater good.

Read More

Topics: Ecommerce branding, Ecommerce content marketing, fair trade clothing, corporate social responsibility retail, Sustainable retail, Brand storytelling

Artboard 10 B-1.png