Seven Smart Ways to Optimise Your Email Marketing Campaigns for Black Friday 2017

Posted by Abi Davies 9 Nov 17

Last November, research carried out by our in-house data scientist revealed that, whilst Black Friday shoppers tend to be less valuable (in the long-term) than those acquired throughout the rest of the year, the annual event continues to be an indispensable revenue-making opportunity for retailers.

The research also indicated that, when it comes to engaging and converting Black Friday shoppers, email is still the most powerful and effective channel to use.

black friday 2016 stats

With this in mind, and with only 15 days to go until this year’s festive sale frenzy, we’ve put together seven smart ways ecommerce marketers can optimise their Black Friday marketing campaigns this year;focusing specifically on:

  1. Who to send the campaign to?
  2. What to send them?
  3. How to send it?
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Topics: Ecommerce email marketing, Ecommerce customer retention, Ecommerce tone of voice, Black Friday, Ecommerce lifecycle marketing, Black Friday 2017 marketing tips

Black Friday 2016 in 17 Eye-Opening Online Shopping Stats

Posted by Abi Davies and Hannah Stacey 30 Nov 16

Black Friday 2016 statsAfter foraging through the wave of reports, analyses and opinion pieces to have emerged from Black Friday weekend 2016, the general consensus seems to be that this year’s national shopping event was the best yet.

“Sales up 9 per cent”, “Shoppers more hooked on discounts than ever”, “Shoppers break records” - these are just a few of the many headlines to have popped up in our newsfeeds over the past few days.

However, not all of the headlines have been this clear cut, with some reading: “More shoppers, less spending”, “Are Black Friday and Cyber Monday really the biggest sales day of the year?” and “Cyber Monday fights to keep its crown after blockbuster Black Friday for online shopping”.

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Topics: Black Friday 2016 stats, Black Friday, Cyber Monday 2016 stats

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