As with most things in life, great results come from assessing what happened before and improving it. The annual Black Friday retail bonanza is no different.
As this is one of the busiest periods for retailers, it’s easy to resort to old ‘batch-and-blast’ habits for the sake of increased revenue. A few minor tweaks can be all that’s needed to achieve better engagement, standing out from the Cyber Weekend crowd and positively impact long-term relationships with customers.
We analysed hundreds of thousands of marketing interactions for Black Friday 2017 to spot the biggest trends. In this post we’ll take a look at how you can use those trends to your advantage; applying last-minute changes that take your campaigns from mass send to mass appeal.