ASOS and M&S: How Do Their Lifecycle Marketing Strategies Compare?

Posted by Abi Davies 7 Sep 17

Following the news that ecommerce powerhouse ASOS may soon have a bigger market value than British centenarian Marks & Spencer, we decided it was time to take a closer look at what the two retailers are up to with their email marketing.

Here are four things we found.

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Topics: Ecommerce email marketing, Ecommerce marketing strategy, ASOS email marketing, M&S email marketing, Ecommerce lifecycle marketing

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