AI is the retail marketing assistant of the future (a.k.a The Return of Clippy)

Posted by Djalal Lougouev 11 Jun 18

 

Remember Clippy? That annoying paperclip that popped up and asked random questions in Microsoft Word. If you do, then you encountered one of the very first virtual assistants

Now, 20 years later, virtual assistants have made a come back - this time without the distracting raising eyebrows (thankfully).

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Topics: Segmentation in ecommerce marketing, artificial intelligence

Three Big Trends Set to Dominate the Retail Marketing Scene in 2018

Posted by Abi Davies 12 Dec 17

Seventeen years ago, few people had heard of ASOS and Net-A-Porter, and Farfetch was still just a twinkle in José Neves’s eye. 

It was the beginning of the noughties, and Christmas shopping meant waking up at the crack of dawn, wrapping up warm and battling the elements in order to get hold of the right gifts for loved ones in time for Christmas Day.

Oh how things change. From interactive gift-guides to next-day delivery to click-and-collect, today shopping is more fun than frantic—and with French label Céline finally entering the ecommerce sphere this month, luxury brands are also quickly catching up. 

But, whilst the fact ecommerce is developing at such an unprecedented pace is no bad thing, how can retail marketers stay on top what’s expected of them (and the industry at large)?

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Topics: Ecommerce predictions for 2018, What will be big in ecommerce marketing in 2018, AI in ecommerce marketing, Ecommerce marketing tips, artificial intelligence

Four Big Ways AI Can Improve Customer Experience in Online Retail

Posted by Abi Davies 29 Jun 17

customer experienceAs explored in our latest ebook, A no-nonsense guide to AI in ecommerce marketing, it’s only a matter of time before machine learning algorithms take over certain parts of an ecommerce marketer’s job.

…But not all parts—some will always need the human touch. Does that include providing a kick-ass customer experience?

Nothing can replace what human beings bring to the creative side of marketing (at least for now).

That said, it’s inevitable that artificial intelligence will have its part to play—but this is something to embrace, not fear. Because machines are created to help marketers, not replace them completely.

From predictive replenishment to taste profiling, here are four ways AI can—and will— improve your brand’s customer experience.

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Topics: AI in ecommerce marketing, Ecommerce customer service, Ecommerce customer retention, artificial intelligence

Four Ways Ecommerce Marketers Can Start Using AI Today

Posted by Abi Davies 25 May 17

AI in ecommerce marketingFrom Facebook’s (slightly spooky) facial recognition functionality “DeepFace” to Amazon’s intelligent personal assistant Alexa, over the past couple of years artificial intelligence (AI) has become ubiquitous—part of what many would consider everyday life.

… Or has it?

Whilst AI has become commonplace among technology giants like Google, Instagram and Microsoft, for most marketers it’s still uncharted territory—something encountered regularly outside of work (e.g. Netflix recommendations), but rarely inside.

This is mainly down to a lack of knowledge and transparency; historically, AI has been something only talked about by experts in the computer science field, and consequently the language surrounding it is (even now) pretty arcane and, at first glance, intimidating.

To get to grips with the lingo, download our ebook: "A no-nonsense guide to ecommerce marketing", here. 

But this is all changing. AI is becoming accessible to almost all industries—especially ecommerce marketing.  Listed below are four ways your brand could be using AI to augment its marketing right now.

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Topics: AI in ecommerce marketing, AI marketing, artificial intelligence and marketing, artificial intelligence

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