Gotcha! 4 of our favourite April Fools' 2019 campaigns

Posted by Alegría 2 Apr 19

Every April 1st we know it’s coming; the tricks, gags and one-liners but we still find ourselves falling neonbrand-551953-unsplashhook, line and sinker. This year is no different with brands stepping up the subtlety as they try and hoodwink the more hyper-aware consumer. With customers more spoilt for choice than ever, injecting a little personality and humour into campaigns - especially on this day - is a great way to draw them to you and for you to further cement your brand identity as one they enjoy not only shopping but interacting with.

This blogpost showcases four of our favourite campaigns from the day and highlights how you can still encourage purchases even when the product that drew them in may not exist.

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Topics: April Fools' Day ecommerce

April Fools' 2017: The Best of the Best Retailer Pranks

Posted by Abi Davies 3 Apr 17

April fools' ecommerce marketingSaturday morning seemed like a peculiar morning indeed.

First there was the “Instagram” filter on Snapchat (bit strange). Then came the text messages from friends, discussing a new marmite on the block that would cease to divide people: Meh-mite.

Shortly after, news spread about Google gnome. An AI-powered ornament that could play fetch with your dog by "throwing squeaks thither and hither via 3-D sound" seemed a bit implausible, even for Google.

The final straw came with an expose in The Guardian about George Osborne's new clothing line: Georgio.  

Now that could not be true.

That's when it dawned on us: April Fools' Day. A day that has been celebrated in the UK since at least the nineteenth century, but still manages to get us every.single.time.

Last year, retailers across the globe spent the day channeling their inner Jim Carrey, with ecommerce marketing pranks appearing left, right and centre.

This year, our retail friends seem to have become more tame—with many opting for the “this discount is no joke” strategy instead. Luckily, however, there were a couple of dozen brands delivering the lols.

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Topics: Ecommerce news, Ecommerce content marketing, April Fools' Day ecommerce

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