6 Reasons to Reach out to a Customer Post First Purchase

Posted by Abi Davies 9 Aug 17

ecommerce post-purchase ideas Here at Ometria, we write a helluva lot about post-purchase campaigns. That’s because these campaigns are indispensable to any brand striving for a high customer retention rate.

But this post isn’t about post-purchase campaigns, per se. But rather, it focuses specifically on six good reasons for online retailers to get in touch with customers following their *first* ever purchase.

The goal of writing this is to help you go about keeping first-time customers engaged by sending the right content at the right time; in other words, by using a brilliant customer lifecycle marketing strategy.

FYI… Being a data-driven ecommerce marketing platform, it’s important for us to first stress that, in order for you to act on any of the below, you first need to have access to multichannel order data—otherwise you will struggle to recognise customers’ first orders.

Read More

Topics: Ecommerce email marketing, Ecommerce customer retention, Ecommerce marketing strategy, post-purchase email

10 Things Subscription Box Sites Can Teach Us About Ecommerce Marketing

Posted by Abi Davies 1 Aug 17

Admit it: you love arriving home from work to find the latest issue of your favourite magazine, a handwritten letter or, better still, a carefully wrapped parcel waiting for you in your letterbox.

subscription box marketing lessons

There’s just something inexplicably satisfying about receiving a tangible treat now and again (even if it was you who paid for it…).

This (very human) propensity for the physical is just one reason why subscription box sites are currently prospering. Other reasons include: convenience, a curiosity to see what’s out there and a desire for something new.

According to a recent report by Hitwise, visits to online subscription retailer sites rocketed from 722,000 visits in 2013 to over 21.4 million in January 2016. This confirms that the subscription box model is becoming increasingly attractive to consumers; question is, what can the rest of us learn from its recent success?

Read More

Topics: Ecommerce email marketing, Ecommerce content marketing, Subscription box, Top subscription boxes

Lessons in Content Marketing From 5 Editorial-First Ecommerce Sites

Posted by Abi Davies 27 Jul 17

Front_cover_of_Vogue_magazine_April_1922You only have to flick through century-old copies of fashion magazines like Vogue and Harper's BAZAAR to know that content and commerce have always gone hand in hand. It’s obvious why: the two industries complement one another, commercially and financially.

But there’s a big difference between the mutually beneficial relationship editorial and retail shared during the early twentieth century, and what we have today: ecommerce sites creating their own content as a way to form more meaningful relationships with customers.

Having been on the retail agenda since at least 2012, we have now reached the point where editorial is not just a “bonus” for retailers, but, in some instances, the lifeblood of a brand.

From a makeup brand born out of a blog to a consumer magazine’s own online store, below are five editorial-first ecommerce sites—and what they can teach us about the art of content marketing.

Read More

Topics: Ecommerce marketing tips, Ecommerce content marketing, Editorial-first ecommerce brands

8 Brands Using Their Marketing Campaigns for the Greater Good

Posted by Abi Davies 19 Jul 17

ethical brands_marketing for the greater goodWhat do Emma Watson, Pharrell Williams and Will.i.am all have in common?

That’s right—they’re all strong advocates of sustainable, eco-friendly fashion.

But it’s not just celebrities that are waking up to the importance of looking after the world we live in. According to a recent report by Credit Suisse, millennials (famous or otherwise) are the most sustainability-conscious generation and are willing to pay “more for products and services seen as sustainable or coming from socially and environmentally responsible companies”.

With such a growing interest surrounding brands that take their corporate social responsibility very seriously (more in terms of their responsibility to *society* at large than stakeholders), we figured it was high time to take a closer look at how they’re promoting these brand values in their marketing messages.

From eye-catching website popups to summits to social media campaigns, here’s how eight ethical retailers are using their marketing for the greater good.

Read More

Topics: Ecommerce branding, Ecommerce content marketing, fair trade clothing, corporate social responsibility retail, Sustainable retail, Brand storytelling

Double Opt-In: What Does the Perfect Process Look Like?

Posted by Abi Davies 17 Jul 17

The single vs double opt-in debate is as famous as it is long-running within ecommerce marketing, but for those unacquainted let us briefly explain. 

Single opt-in is where a contact is automatically added to a marketing list when they give their email address to a retailer. They are not given the opportunity to confirm that they want to be on the list.

Double opt-in, on the other hand, involves a second step: once a contact has submitted their email address, they first need to confirm they want to be added to a mailing list by clicking a link in a confirmation email. It’s only once they’re fully subscribed that they’re sent a welcome email:

double opt-in process in ecommerce email marketing

Which is better?

Read More

Topics: Ecommerce email marketing, GDPR, Double opt-in process

Artboard 10 B-1.png