This blog post has been written by Beth Woods, a member of the Ometria Deliverability team. In this post she'll discuss what to be on the lookout for to ensure your inbox health is at its highest.
Let’s paint a picture of your day. It’s another day, you get into the office with minimal mishap and you’re planning next month’s campaigns. You check your inbox and freeze. An email has landed telling you that your inbox placement rates are low. 30% of your messages, they say, are going straight into the spam folder and some might not even be being received at all.
Morning ruined, panic ensues.
A common sales tactic of providers in the email space is to note a supposed issue with your current set-up and to let you know that they can solve all your email-related problems. But to solve them, they need to detail to you what’s wrong. This time it’s your deliverability. They’re looking to devalue your current sending status and your successes with your current deliverability team as a way to make you unsure of your current strategy and of course, that’s a pretty handy sales tactic.