Ecommerce Events, Trade Shows and Conferences in 2018

Posted by Hannah Stacey 13 Apr 18

Lifecycle_the smart ecommerce marketing conference Conferences and events provide a great opportunity to network, learn new things and scope out the competition (or a combination of all of these things).

Below is a comprehensive list of all the ecommerce events for the year ahead - giving you the full lowdown on the what, when, where and how much. 

Think we've missed anything important? Let us know in the comments section at the bottom of the page!

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Topics: Ecommerce marketing resources, Ecommerce events, Ecommerce marketing tips

GDPR: Getting Re-Permissioning of Customer Consent Right First Time

Posted by Julian Palmer 28 Mar 18

With just under two months before 25th May, consumers are seeing a plethora of re-permissioning emails hit their inboxes. Some work (very well), others down right fail.

In this article our General Counsel, Julian Palmer, considers what it takes to make sure your re-permissioning campaign (to send future marketing campaigns) works first time.

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The Customer Experience Formula: How Today's Retailers Can Outperform Customer Expectations

Posted by Paul Boudet 21 Mar 18

The customer experience formula.pngTwenty years ago, 'same-day delivery' for an online purchase didn't exist.

We quivered at the idea of using our debit card number on ‘the cloud’.

There was no such thing as Facebook, let alone shoppable Instagram posts.

Fast-forward to 2018 and my grandmother buys on Amazon. Regularly. She also writes product reviews and complains when her (free) delivery is late.

Online retailers should give themselves a pat on the back: they’ve created a two-trillion dollar industry in just 20 years.

And yet, while the addressable market keeps increasing, the barrier to entry keeps decreasing—cue fierce competition.

And, as in any industry, the impact of increased competition always leads to innovation. 


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Topics: Customer experience in ecommerce, ecommerce marketing blog, customer loyalty, ecommerce lessons, Email marketing tips

Answers To Three Frequently Asked Marketing Questions About the GDPR

Posted by Abi Davies 15 Mar 18

marketing questions GDPRWith the 25th May just around the corner, GDPR-related queries are no doubt pouring into lawyers’ inboxes thick and fast.

Whilst attempting to tackle all of them in one blog post would be a stretch, we’ve had a go at answering three questions we've noticed popping up again and again (that are particularly pertinent to ecommerce marketers).

These are:

  1. “What will the GDPR mean for the UK post-Brexit?”
  2. “Do I need to implement double opt-in?”
  3. “What’s the ePrivacy Regulation?”
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Topics: GDPR, GDPR and ecommerce marketing, GDPR and retail, GDPR FAQs

What Does AMP for Email Mean for Retail Marketers?

Posted by Abi Davies 27 Feb 18

Ometria blog post Interactive email.pngIn February, Gmail’s Product Manager, Aakash Sahney, revealed in a blog post that the email giant will be bringing the power of “AMP” to email through a developer preview of AMP for Email.

Sounds good—but what does it mean?

AMP stands for Accelerated Mobile Pages: an open-source framework designed to make mobile pages load faster and build rich web pages.

Consequently, it’s hoped that AMP for Email will enable developers (and, in-turn, email marketers) to design more engaging and relevant email experiences.
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Topics: ecommerce lessons, AMP for Email, Retail marketing news, Email marketing tips

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