Four major ecommerce takeaways from Mary Meeker’s trend report

Posted by Alegría 21 Jun 19

Mary Meeker, the much-lauded and respected tech VC (having back companies like Airbnb, Houzz andelena-koycheva-774495-unsplash Slack) has released her annual trend report.

Now the must-read across the industry, this annual deep-dive distills the year thus far and her predictions for where the space is headed.

At 333 pages long, the report certainly provides a hefty portion of food-for-thought - so we picked out the key takeaways for ecommerce marketers in a more digestible format.

 

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5 Reasons to Reach out to a Customer Post First Purchase

Posted by Alegría 6 Jun 19

ecommerce post-purchase ideas Once you've had that very first purchase from a customer, the journey to truly creating memorable experiences begins. Debatably, with a lot of brand focus on acquisition, the retention of shoppers is not given the same amount of attention. Here at Ometria, we know that a high customer retention rate is the key to more sales and increased loyalty. 

In this post we discuss the reasons you may get in touch with a customer post purchase, and we'll soon follow with how to make those first purchase shoppers into returning customers.. 

The goal of writing this is to help you go about keeping first-time customers engaged by sending the right content at the right time; in other words, by using a brilliant customer lifecycle marketing strategy.

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Topics: Ecommerce email marketing, Ecommerce customer retention, Ecommerce marketing strategy, post-purchase email

Segmentation or personalisation: which and when?

Posted by Alegría 30 May 19

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As retail marketers work towards creating tailored experiences for their customers, quite often there is a little confusion around the best way to truly create an memorable customer experience - when do you segment to serve a specific customer group? Is it better to personalise based on the individual customer? 

With customer expectations continuing to shift and rise to meet the levels of brands like Amazon, Netflix and Deliveroo - where do retailers start and how do they decide what to do?

This blog post aims to discuss where and when is the best time to use either personalisation or segmentation. 

To read how to get started with personalisation and scale it to your brands needs - read our post here. For more on how to personalise in line with your brand's need, check out our latest download "One size fits none: the retail marketers's guide to newsletter personalisation" and discover how to tailor your broadcast emails in a time of batch-and-blast. 

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Topics: Ecommerce technology, Ecommerce marketing strategy

Personalisation at scale: how to start

Posted by Alegría 21 May 19

 

Every marketer, regardless of industry, knows they need to be personalising their campaigns. With an martin-reisch-272883-unsplashaverage of 7 screens per home, there is a consistent stream of engagement, most of which is already tailored to the tastes of the consumer - what they watch, what music is suggested to them and where to stay on holiday. Their expectation is that all their email messages will be crafted with them in mind.

So where do you start? What do you focus on? Personalisation is hard, and looks like it’ll continue to become tougher.

For retail marketers, especially, the challenges seem to pile up alongside customer expectations.

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Driving loyalty throughout the customer journey: A guest post from LoyaltyLion

Posted by Fiona 18 Apr 19

 This post is a guest feature from Fiona Stevens, Head of Marketing on the LoyaltyLion team. This blogpost will look at the three important steps required to make sure that you are truly personalising the customer journey and encouraging loyalty amongst your shoppers. LL newsletter image

 

A few weeks ago, the LoyaltyLion team was lucky enough to co-host a breakfast session with Ometria and a collection of interesting ecommerce merchants. And from what we’ve learned, we’re here to tell you everything we learned about driving loyalty throughout the customer journey.

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