‘Tis the season to be jolly...and send out seasonal campaigns to your customers. The marketing sandwich of the Cyber Weekend and Christmas is a prime period to showcase your products and the festive spirit. We’ve been keeping a keen eye open on great campaigns from Black Friday and drumming up excitement in the run up to the 25th.
As this period ramps into full effect, it gets overwhelmingly busy. In our efforts to get messages out as quickly as possible, it can be tempting to send batch-and-blast emails that aren’t personalised or don’t have the added flair that makes your brand stand out.
A memorable email can be the difference between a customer further engaging with your brand after Cyber Weekend and the festive period or disappearing until next year. With targets to meet and products to showcase, there are added touches that can be included in your broadcasts emails that make them feel that little bit more personal, no matter how many eyes are going to see them.
Below we highlight three of our favourite campaigns so far and why we like them.