7 sources of ecommerce marketing inspiration

“The voyage of discovery is not in seeking new landscapes but in having new eyes,” Marcel Proust. 

In the ecommerce marketing world, it’s vital that we keep our fingers on the ever-changing digital pulse of marketing trends, designs and best practices.

Writers get all the sympathy for hitting creative walls, but here at Ometria we understand the trials and tribulations of coming up with that next great email, popup or header design.

When your imaginary friends won’t talk to you and your (marketing) block stands stubbornly betwixt you and your next best email: hunt for inspiration.

We’ve scoured the web for resources that you can call upon whenever you’re in need of a light bulb moment. From the latest popup design, to the latest trends in email marketing. Enjoy.

#1 Just Good Copy

Best for: email copywriting inspiration 

Email marketing is very much alive and clicking, still stubbornly sitting atop the marketing channel pile, so it’s always worth getting things right.

Whether you’re a copywriter or a busy marketing manager stuck with their job: enter goodemailcopy.com.

A pretty basic, but useful resource of copywriting best practice, if ever you’re unlucky enough to be hit in the face with writer’s block. You’re welcome.

#2 Exit Intent

Best for: popup design 

The Exit Intent gallery is the perfect place to explore the latest popup examples. Regularly updated, this is a great place to check out what everyone’s up to. (Top tip: check out Exit Intent stats page!)

#3 The Ometria blog

Best for: How-to posts, ecommerce marketing best practices, example led posts, relevant tech & social media updates.

We here at Ometria are pretty darn good at customer insight and cross-channel marketing  (if we say so ourselves ) – and we’re constantly exploring and updating our guidelines for best practice.

Here are some of our most popular example-based blog posts (and don’t forget to download our triggered email kit, which includes annotated examples of 6 core types of ecommerce email):

• Why ‘ASOS Insiders’ is a stroke of influencer marketing genius
• The anatomy of a winning cart abandonment email (+ 11 exceptional examples)
• Segmentation vs 1:1 personalisation – which wins in ecommerce marketing?
• The online fashion lookbook: 8 seriously slick examples you’ll want to copy

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#4 Email Newsletter Examples

Best for: newsletter inspiration 

Whether you send newsletters daily, or once in a blue moon, creating ones that are both pretty and functional can be a daily pain in the behind.

If you need some newsletter guidance, check out this gallery!

#5 Pinterest 

Best for: ecommerce design ideas, newsletter inspiration 

We often escape to Pinterest to avoid all the bad grammar and drama on Facebook – and are increasingly hunting for great marketing examples on the picture-sharing tool.

Not just a home for interior design and frilly wedding dresses, Pinterest is an valuable source of inspiration for marketers. From welcome email examples, header design and newsletter designs – get crafty with your keyword searches and be rewarded with a wealth of example-based inspiration.

#6 MailCharts

Best for: a comprehensive database of retail newsletters and automated campaigns 

MailCharts gives you “email marketing intelligence for ecommerce companies”, with a wealth of newsletter examples and ideas. Pick any retailer and have instant access to a database of their newsletters and triggered emails.

What’s more, you can try it free for seven days!

#7 Really Good Emails 

Best for: email marketing examples

Who wouldn’t trust a something that was “really” good? RGE is a “rad” collection of good looking emails to makes “your email life”.

You can focus searches by category and refine further using your favourite keywords.

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Whether you’re in need of a lightbulb moment or want to stalk the competition, make sure you bookmark this post, as we’ll be updating everytime we find another haven of marketing inspiration.

And hey, if you’re feeling generous, please tell us about your ‘goldmines’ of inspiration, and help make the marketing community a better place.