Victoria Elizabeth

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Ecommerce pricing strategy: how to price your products online

Posted by Victoria Elizabeth 24 Jan 17

ecommerce pricing strategy When you enter a new website and take a quick glance at their products, one of the first things that will jump out at you is the price.

It’s a fundamental prerequisite for many purchase decisions, although its importance varies between so-called ‘spendthrifts’ or ‘tightwads’.  Most consumers’ behaviour lies between one end of this spectrum and your store’s pricing position will determine how many of each type of customers you attract.

The proper pricing strategy for your ecommerce store should take these, along with the other factors outlined below, into consideration in order to generate maximum revenue.

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Topics: Ecommerce marketing resources, Ecommerce marketing strategy

Retargeting Emails Done Right in Ecommerce

Posted by Victoria Elizabeth 24 Mar 14

Email marketing, like most other marketer's tools, have seen some significant changes in the past year. But while Gmail tabs may have relegated your company messages into the Promotions Tab, that doesn't signal the end of email as we know it. 



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SEO Best Practice 2014: A Game of Snakes and Ladders

Posted by Victoria Elizabeth 21 Mar 14

While thshutterstock_133053701e debate over the future of SEO continues amongst digital marketers, the truth about driving revenue from search is that you now have to ‘follow the rules’ more strictly, and to the ultimate benefit of online communities and shoppers. And while these changes are not across the board in all search engines, for the purposes of this post I will focus on Google because it accounts for almost all UK and European search queries.


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Data Triangulation: A Breakfast Seminar with Dr Mike Baxter

Posted by Victoria Elizabeth 7 Mar 14

This Wednesday March 5th Ometria held its first exclusive seminar with Dr Mike Baxter on the subject of Data Triangulation. The small but cosy venue at Vanilla in London quickly filled up with a group of special invitees, who were able to mingle and network before Dr Mike Baxter took the floor to begin his seminar. 


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5 Quick Tips for Ecommerce Email Marketing Success

Posted by Victoria Elizabeth 28 Feb 14

success_kid_memeRetailers know that email is a vital medium of communication with consumers that drives product awareness, social interaction and revenue. Developments in digital marketing and the ubiquity of smart phones in countries like the UK have changed the way people access and use emails, and Email Marketers are taking note.

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