As an ecommerce marketer, your job is likely to include planning and executing regular newsletters, promotional campaigns, new product releases, brand advertising, and so on.
Chances are you’ll also be working with a limited budget, which you’ll have to manage wisely, allocating funds to different channels to get the best possible return on investment. And you’ll have to be able to monitor and assess each of these campaigns and channels in terms of revenue, engagement, and ultimately conversions.
You may also wish to test out new channels - maybe a shopping app, a video channel or a temporary partnership with another seller - and then measure their performance. How many new leads and customers were acquired? How many lost customers were reactivated? How much revenue did these channels generate against what I have spent?
The success of your digital marketing activities is heavily dependent on the ability to correctly analyse your online data. And to accurately analyse every marketing campaign you launch and every channel you’re using, you must ensure that you are in fact tracking all your visitors and customers, and that you are attributing them to the right source.
So how do you tag your campaigns? Where should you start? We’ve put together a handy infographic, accompanied by an in-depth guide below it to get you going. It will cover:
- Why it is important to track your campaigns
- How to tag your campaigns using UTM tags
- Best practice in UTM tagging
- Important information you should be aware of
(click the infographic to expand)