In the online retail space, brand storytelling is essential for any ecommerce retailer wanting to set themselves apart from the crowd and build a database of loyal customers and prospects.
Welcome emails are a unique opportunity to achieve brand buy-in early on in the customer journey (at a time when it's most important to make a great impression and foster connections).
This blog post will take a look at four online retailers using their welcome emails as a golden opportunity for some good old brand storytelling. By that, we mean that they...
Have a clear brand tone of voice
Convey the brand’s values and ethos
- Tell the brand’s story