Hannah Stacey

Hannah is Ometria’s marketing manager, and spends most of her time reading and writing useful stuff about ecommerce marketing. Outside of work, she offsets her penchant for Cadbury crunchies with love of long-distance running.
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Recent Posts

4 Retailers Proving Welcome Emails Are Still a Smart Way to Tell Your Brand's Story

Posted by Hannah Stacey 9 May 18

Ecommerce welcome emails In the online retail space, brand storytelling is essential for any ecommerce retailer wanting to set themselves apart from the crowd and build a database of loyal customers and prospects.

Welcome emails are a unique opportunity to achieve brand buy-in early on in the customer journey (at a time when it's most important to make a great impression and foster connections).

This blog post will take a look at four online retailers using their welcome emails as a golden opportunity for some good old brand storytelling. By that, we mean that they... 

  • Have a clear brand tone of voice

  • Convey the brand’s values and ethos

  • Tell the brand’s story
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Topics: Ecommerce examples, ecommerce welcome email, Brand storytelling, Brand tone of voice

Ecommerce Events, Trade Shows and Conferences in 2018

Posted by Hannah Stacey 13 Apr 18

Lifecycle_the smart ecommerce marketing conference Conferences and events provide a great opportunity to network, learn new things and scope out the competition (or a combination of all of these things).

Below is a comprehensive list of all the ecommerce events for the year ahead - giving you the full lowdown on the what, when, where and how much. 

Think we've missed anything important? Let us know in the comments section at the bottom of the page!

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Topics: Ecommerce marketing resources, Ecommerce events, Ecommerce marketing tips

18 Brands That Have Mastered GIFs in Email Marketing

Posted by Hannah Stacey 9 Feb 18

GIFs in ecommerce To kick off this blog post, I’d like to transport you back to 1987.Techno is king. You have a haircut that will one day become a source of endless ridicule from your children and grandchildren. Cher looks exactly the same as she does now.  

Crucially for our story, a bloke called Steve Wilhite and his team have just invented something called the Graphics Interchange Format (or GIF, for short) that will change the face of the internet.

But you don’t care right now because you’re too preoccupied with perm maintenance and your only experience of the GIF thus far is a pixelated dancing banana with a maniacal grin on its face.

using GIFs in email
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Topics: Ecommerce email marketing, email gif, email marketing campaign ideas, animated gifs in email

8 Essential Elements of an Excellent Mobile Checkout Process

Posted by Hannah Stacey 11 Aug 17

mobile checkout process .pngIn the past, the mobile checkout process has been given a pretty bad rap. 

Lacklustre conversion rates and high abandonment levels from smartphones and tablets (estimated at 84% from mobile phones as opposed to 68% from desktop by cloud.IQ in 2014) led to the finger of blame being pointed squarely at poorly-designed mobile websites, and the checkout process in particular.

However, with mobile "fast becoming the No. 1 online sales channel for UK retailers," a stellar mobile checkout process is paramount. 

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Topics: Ecommerce website design, Ecommerce ux

Best Ecommerce Product Pages: 13 First-Class Examples of Product Page Perfection

Posted by Hannah Stacey 14 Jul 17

Let’s face it, product pages are often more functional than fetching.

It’s understandable: when you’re building and testing pages that are geared towards selling, the overall 'feel' of a ecommerce product pageproduct page - creating that killer first impression - can sometimes take a backseat to cramming in all of the elements you think should be there to encourage a purchase: social sharing buttons, big calls to action, shipping information, product images and videos etc. (LingsCars.com on the right being an extreme example of this!).

And while undoubtedly many of these elements are crucial in clinching a sale, it’s important to remember that product pages are also an extension of your brand and your story; they’re there to get people excited about your products, to add a bit of 'wow' factor.

This blog post will look at thirteen product page examples - brands who have the best of both worlds, combining all the essential elements of high-converting product pages with some seriously slick design: these guys get the job done, and look pretty fly while they’re at it.

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Topics: Ecommerce examples, Ecommerce website design, Ecommerce ux, product page design, best ecommerce product pages

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