Creating brilliant content is becoming evermore important for online retailers wanting to connect with customers and potential customers online. In this guest post, Hannah Smith from Distilled discusses how fashion retailers should go about it.
“In Europe and the US, consumers would not care if 92% of brands disappeared.”
If your brand ceased to exist tomorrow, it’s likely that no one would care.
That’s a scary thought, isn’t it?
Consumers’ expectations are evolving and they are far more savvy today than they once were. If they actively dislike your brand, or what your brand stands for, then they easily able to find alternatives.
In an attempt to combat consumer apathy and engender brand advocacy, many companies are rethinking the way they approach customers both on and offline. There are of course a huge variety of tactics being used, but today I’ll be looking specifically at how fashion brands are leveraging online content to engage with their audiences and drive traffic and sales.