According to the latest eRetail Sales Index from Capgemini and IMRG, online retail sales in the UK topped £133 billion last year— five per cent higher than initially expected.
And with ecommerce sales predicted to grow 14 per cent in 2017, it's clear that the ecommerce industry is expanding. Fast.
This poses the question: how can today's ecommerce brands cut through the growing competition and stand out from the crowd?
One answer is by harnessing the power of great storytelling.
A good story can turn a lifeless brand into one that has meaning—one whose image and values resonate with its target market. Whilst communicating your brand's unique, personal story with the rest of the world is not easy to achieve, some of the fastest-growing and most successful ecommerce stores of the last five years have pulled it off.
Listed below are 10 brands that we believe are nailing it.