Great marketing campaigns emanate from a solid initial strategy. As Benjamin Franklin once said:
“Failure to plan is planning to fail”
So in this post we will show you how to create a killer ecommerce marketing plan to drive your ecommerce business ahead of your competitors.
In order to give some context to each section, I’ll be giving you excerpts from the marketing strategy for a fictitious ecommerce company in the fashion industry called ‘Danakil’.