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3 Examples of How to Easily Innovate and Personalise Your Newsletters

Posted by Alegría 10 Dec 18

 

As our consumer census showed, 75% of customers are still feeling misunderstood by the retailers whooleg-laptev-546607-unsplash copy engage with them. To create memorable marketing campaigns, personalisation needs to feel truly centred around the customer and their needs and interests, and add to their overall experience.

But when it comes to newsletters in particular, for many marketers there is a worry that it may create an extra workload to get all the multiple templates created to go out to your specific customer groups.

But we think it's totally worth it, because a) there are simple ways to be both innovative and efficient b) your customers will love it and c) the below examples are proof of this. 

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Topics: marketing automation

4 Symptoms of an Unhealthy Retention Marketing Stack

Posted by Alegría 30 Nov 18

towering ecommerce marketing stackCustomer expectations are high; this much every retailer is aware of. But how to deliver experiences that meet and surpass customers' expectations is where the challenge lies - especially as 75% of consumers feel misunderstood by the retailers they shop with. 

This is hardly surprising considering the variety of options, plug-ins, add-ons and platforms are readily available. It can be overwhelming and underproductive. Marketing tech stacks are often more of a hindrance than a help. (See our latest download for more). So what are the key giveaways you're in need of an overhaul? 

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Topics: retention marketing, the modern retention marketing stack

Purple is the New Black: 3 Retailers Celebrating Purple Tuesday

Posted by Alegría 13 Nov 18

November isn’t just Black, it’s Purple.

With Black Friday - 23rd November - around the corner, it’s easy to focus all your attention on one of theScreen Shot 2018-11-13 at 11.45.05 busiest days in the retailer calendar. But there’s another colour-crowned day that should be on your radar - Purple Tuesday.

Taking place today, Purple Tuesday is the recognition of a very important and underrepresented portion of your shoppers - those with disabilities.

The man behind the idea - Mike Adams - stresses how brands are losing out on an important percentage of purchasing customers: “The evidence suggests that shops are losing £11.4bn of sales from disabled people by not addressing their needs, either in store or online. Disabled people want to have a blended shopping experience like everyone else,”.

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Topics: Purple Tuesday

Personalisation in Practice: How Manière de Voir used behavioural data to pre-empt customer needs

Posted by Alegría 8 Nov 18

Founded in 2014 with the aim of creating luxury clothing and unisex accessories, Manière De Voir now MdV wants to make high end clothing more accessible both via price point and its online stores.

Guided by the three core brand principles ‘great design, premium quality, customer value’ the clothes retailer showcases its distinct style and the comfort of their items by maximising the use of multiple channels. Via social media especially, customers are encouraged to show off their wares and the brand continues to cultivate a strong following, regardless of gender.

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Topics: marketing automation, dynamic content

3 Key Retention Marketing Lessons from Papier, eve Sleep and MADE.com

Posted by Alegría 1 Nov 18

 

#Lifecycle18 has come and gone but the pointers shared by the keynote speakers and panellists have Lifecycle_18Sep_037_s copyhighlighted important practices retail marketers need to have in place to make sure they are creating the best possible experiences for their customers. As the market continues to become more competitive and the standard of customer engagement soars, it is integral that brands have a clear strategy and idea of where they plan to take the marketing messages they send out to expectant customers. As Millennials and Gen Z continue to dominate with spending, now more than ever, it is important to know what customers want, and there is no better way to learn than from disruptive brands that are firm favourites.

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Topics: Lifecycle18

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