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Christmas Checklist: 3 Simple Steps To Take Now For A More Personalised Festive Season

Posted by Alegría 13 Sep 18

 

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The festive period is a retail marketer’s busiest and most competitive. With the average shopper willing to spend £500 more during the holiday season, this means that the number of retailers vying for their attention is at a high, so the amount of emails in their inbox, increases rapidly.

In this frantic period, it can be incredibly difficult to ensure that the interactions are meaningful, personalised and strategy-led. But it is possible.

A sure-fire way to stand out from the batch-and blast attack of your competitors is to advance your automation and personalisation strategies. Using tactics like segmentation and dynamic content you can stand out by creating tailored messages that engage customers fatigued by the onslaught of generic content in their inbox.

Sending emails that appeal to customers on a personal level will not only have short-term gain in helping you hit holiday season targets; you’re also setting the foundation for long-term relationship building and engagement.

The tactics don’t need to be labour intensive but they do need to be prepared ahead of shopping surge. In this blogpost we are going to show you the three non time-consuming essentials for preparing ahead of time to have your christmas strategy securely wrapped up.

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Topics: Christmas promotion, marketing automation

5 reasons Lifecycle18 is unmissable if you’re a retail marketer

Posted by Alegría 5 Sep 18

Lifecycle, our annual conference, is back with a bang. After a successful run in 2017, we’ve come back with even more for you to enjoy and learn from.

With over 300 retailers in attendance, this is a great opportunity to be on the forefront of the rapidly changing world of retention marketing. So, why should you make sure you’re at Lifecycle18? Besides missing out on our brilliant playlist, we’ve compiled the top 5 reasons you should join us on the 18th September.

 

 

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Topics: Lifecycle18

4 Big Reasons You Should Be Using Retail-Specific Marketing Tech

Posted by Alegría 2 Aug 18

As marketers become more reliant on their tech stack to ensure efficiency, help them be data-led, and take over some of the heavy-lifting and repetitive day-to-day tasks, the choice of available marketing providers has skyrocketed.

Ever cast your eye across Scott Brinker’s Martech Landscape? 

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When it started out in 2011 there were a casual 150 providers on it - a figure that has ballooned to nearly 7000 this year.

As a marketer, the prospect of keeping track of this burgeoning landscape of solutions may be giving you palpitations. Instead of grabbing your magnifying glass to check out the endless possibilities in the infographic above, how about hearing us out on something we think is going to be big in the future of martech: verticalisation.

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Topics: Ecommerce lifecycle marketing, retention marketing

A Guide to Browse Abandonment Emails in Ecommerce

Posted by Alegría 13 Jul 18

In an ideal world, every person who visited your online store would become a customer.

Anyone who hit your homepage would find something on your site they couldn’t possibly leave without buying, and you could go home each night and dream happy dreams about 100% conversion rates and how brilliant you are at ecommerce. Wouldn’t that be amazing?

Of course, we know that in reality the real world can be a cruel and unforgiving place, and most people who wind up on your website (around 98%) won’t flash the cash and make a purchase.

But don’t pack up and go home quite yet! In the game of customer acquisition and activation, there are a number of clever tactics that you employ, so keep reading.

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Topics: Ecommerce email marketing, Customer lifecycle marketing

How to Recognise Customer Loyalty (Even if You Don’t Have a Loyalty Scheme)

Posted by Alegría 6 Jul 18

Customer loyalty: every retailer knows it’s essential to successful, sustainable retail, and the sign of a photo-1495106245177-55dc6f43e83fgreat brand experience that shoppers can align with.

The Pareto principle notes that 80% of your revenue will come from the top 20% of your loyalest customers - do you know who yours are? And if you do, how do you recognise and reward them?

Recognising the loyalty of your customers is essential for their overall experience. Our soon to be published consumer research found that 62% of female and 57% of male customers felt ‘bothered’ if their loyalty was not recognised by retailers.

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Topics: dynamic content, customer loyalty

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