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A Guide to Sending Brilliant Ecommerce Welcome Emails

Posted by Alegría 15 Jan 19

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Although not new to any savvy retail marketer, welcome emails are a vital part of lifecycle marketing – they set the tone of the interactions you have with your new subscriber and whether you're a brand they're excited to spend with. 

As customers have more options to choose from, their inboxes swell with emails from retailers wanting to make sure they become a loyal customer. This means your first initial email is a deciding factor. Taking your welcome campaign to the next level is no longer an option - it's a necessity. 

So, how can you ensure you are efficiently crafting truly personal and innovative campaigns on a, sometimes, pretty large scale?

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Topics: Customer lifecycle marketing, Ecommerce marketing tips, Ecommerce personalisation, ecommerce welcome email

Three Big Predictions for Retention Marketing in 2019

Posted by Alegría 4 Jan 19

 

2018 was all about the customer with the rise customer retention staples like dynamic content and Retention marketing trends preview (white background) copyadvanced segmentation much like our predictions last year claimed. As retail marketing becomes more focused on the individual shopper experience within ‘The Age of the Customer’ - what does this mean for retention marketing in 2019?

In our latest guide, we peek behind the curtain to reveal what some of the biggest and most disruptive brands are piecing together for their new year marketing resolutions. Want to know what IKEA, MADE.com and eve Sleep are working on right now? Download your copy for the full debrief. 

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Topics: retention marketing trends

3 Examples of How to Easily Innovate and Personalise Your Newsletters

Posted by Alegría 10 Dec 18

 

As our consumer census showed, 75% of customers are still feeling misunderstood by the retailers whooleg-laptev-546607-unsplash copy engage with them. To create memorable marketing campaigns, personalisation needs to feel truly centred around the customer and their needs and interests, and add to their overall experience.

But when it comes to newsletters in particular, for many marketers there is a worry that it may create an extra workload to get all the multiple templates created to go out to your specific customer groups.

But we think it's totally worth it, because a) there are simple ways to be both innovative and efficient b) your customers will love it and c) the below examples are proof of this. 

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Topics: marketing automation

4 Symptoms of an Unhealthy Retention Marketing Stack

Posted by Alegría 30 Nov 18

towering ecommerce marketing stackCustomer expectations are high; this much every retailer is aware of. But how to deliver experiences that meet and surpass customers' expectations is where the challenge lies - especially as 75% of consumers feel misunderstood by the retailers they shop with. 

This is hardly surprising considering the variety of options, plug-ins, add-ons and platforms are readily available. It can be overwhelming and underproductive. Marketing tech stacks are often more of a hindrance than a help. (See our latest download for more). So what are the key giveaways you're in need of an overhaul? 

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Topics: retention marketing, the modern retention marketing stack

Purple is the New Black: 3 Retailers Celebrating Purple Tuesday

Posted by Alegría 13 Nov 18

November isn’t just Black, it’s Purple.

With Black Friday - 23rd November - around the corner, it’s easy to focus all your attention on one of theScreen Shot 2018-11-13 at 11.45.05 busiest days in the retailer calendar. But there’s another colour-crowned day that should be on your radar - Purple Tuesday.

Taking place today, Purple Tuesday is the recognition of a very important and underrepresented portion of your shoppers - those with disabilities.

The man behind the idea - Mike Adams - stresses how brands are losing out on an important percentage of purchasing customers: “The evidence suggests that shops are losing £11.4bn of sales from disabled people by not addressing their needs, either in store or online. Disabled people want to have a blended shopping experience like everyone else,”.

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Topics: Purple Tuesday

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