Alegría

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A Guide to Browse Abandonment Emails in Ecommerce

Posted by Alegría 13 Jul 18

In an ideal world, every person who visited your online store would become a customer.

Anyone who hit your homepage would find something on your site they couldn’t possibly leave without buying, and you could go home each night and dream happy dreams about 100% conversion rates and how brilliant you are at ecommerce. Wouldn’t that be amazing?

Of course, we know that in reality the real world can be a cruel and unforgiving place, and most people who wind up on your website (around 98%) won’t flash the cash and make a purchase.

But don’t pack up and go home quite yet! In the game of customer acquisition and activation, there are a number of clever tactics that you employ, so keep reading.

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Topics: Ecommerce email marketing, Customer lifecycle marketing

How to Recognise Customer Loyalty (Even if You Don’t Have a Loyalty Scheme)

Posted by Alegría 6 Jul 18

Customer loyalty: every retailer knows it’s essential to successful, sustainable retail, and the sign of a photo-1495106245177-55dc6f43e83fgreat brand experience that shoppers can align with.

The Pareto principle notes that 80% of your revenue will come from the top 20% of your loyalest customers - do you know who yours are? And if you do, how do you recognise and reward them?

Recognising the loyalty of your customers is essential for their overall experience. Our soon to be published consumer research found that 62% of female and 57% of male customers felt ‘bothered’ if their loyalty was not recognised by retailers.

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Topics: dynamic content, customer loyalty

Beyond the Basic: 3 Elements of an Advanced Automation Strategy

Posted by Alegría 20 Jun 18

 

Screen Shot 2018-06-20 at 16.09.55Marketing automation in retail is nothing new.
 
From cart abandonment to welcome campaigns, customers are becoming more accustomed to receiving automated messages from retailers as they work through their online shopping journey.
 
But as the likes of Uber and Deliveroo continue to push the boundaries of offering tailored and personalised customer experiences, the finer details of those expectations are slowly but surely growing. Simple automation is no longer enough; if retailers don’t want to be left behind it is essential that they advance their execution to meet customer-first campaign standards.

According to our own research, 46% of consumers would “consider not shopping again with a company if they keep sending them marketing emails with products they’re not interested in or aren’t tailored for them. The keyword here is tailored. Do the automated messages feel relevant? Are they reflective of a customer’s buying habits, or do they seem generic? In order to stand out you need to take your automation strategy a step further.

You can take a deep-dive into the methodology of executing a great strategy in our latest download ‘An Advanced Guide to Marketing Automation in Retail’. In this blog we will address the three top-line elements required to cement your strategy.

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Topics: single customer view, marketing automation

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