Abi Davies and Rajiv Patel

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What Data Tells Us About Black Friday 2017

Posted by Abi Davies and Rajiv Patel 29 Nov 17

black Friday 2017As the Black Friday weekend came to a steady close, so our in-house data scientist, Rajiv, began to investigate the performance of this year’s annual sales event.

Looking closely at the data from over 100 retailers, he was able to draw the following seven conclusions about Black Friday 2017—each of which helps to shed light on just how important the weekend is for today’s retail marketers.

(N.b Where we’ve compared this year’s data to last year’s, we’ve taken into account the business growth between that time for each individual retailer looked at.)

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Topics: Black Friday, Black Friday 2017

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