Abi Davies and Hannah Stacey

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7 Fang-tastic Emails We Received From Retailers This Halloween

Posted by Abi Davies and Hannah Stacey 2 Nov 17

Ah, Halloween! For some, an opportunity to dress up as this year's biggest Netflix sensation, or raid Poundland for all the spooky paraphernalia you can get your hands on to deck out your house. For others, a time to cower at home with all the lights off to avoid pesky trick-or-treaters.

For marketers, however, the 31st October is a magical time to break the brand rules and have some fun—especially if (like us) you have a penchant for puns. 

And so, in the spirit of Halloween, here are seven great emails that stood out in our inboxes this 31st October. 

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Topics: Ecommerce email marketing, Halloween marketing ideas, Halloween newsletter templates

Black Friday 2016 in 17 Eye-Opening Online Shopping Stats

Posted by Abi Davies and Hannah Stacey 30 Nov 16

Black Friday 2016 statsAfter foraging through the wave of reports, analyses and opinion pieces to have emerged from Black Friday weekend 2016, the general consensus seems to be that this year’s national shopping event was the best yet.

“Sales up 9 per cent”, “Shoppers more hooked on discounts than ever”, “Shoppers break records” - these are just a few of the many headlines to have popped up in our newsfeeds over the past few days.

However, not all of the headlines have been this clear cut, with some reading: “More shoppers, less spending”, “Are Black Friday and Cyber Monday really the biggest sales day of the year?” and “Cyber Monday fights to keep its crown after blockbuster Black Friday for online shopping”.

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Topics: Black Friday 2016 stats, Black Friday, Cyber Monday 2016 stats

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