Abi Davies

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A Glimpse into Café Du Cycliste’s Retention Marketing Strategy

Posted by Abi Davies 13 Apr 18

Café du CyclisteLast month, our CEO Ivan penned an article for Internet Retailing about why it’s so dangerous for today’s retail brands to focus all of their marketing efforts on acquisition and one-off sales, in the blind hope this will keep generating enough revenue to stay afloat.

The crux of the article is this: if tomorrow’s ecommerce marketers want to thrive, they need to ditch these tactics and adopt a more customer-centric approach. And when Ivan says “customer”, he means the individual. Because that’s what your customers are: individuals.

The foundation of Ometria, as a platform, has always been to enable retailers to send meaningful marketing messages that resonate with every single recipient.

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Topics: retention marketing, ecommerce marketing examples, ecommerce marketing blog, ESP, Ometria platform, ecommerce lessons, Retail marketing news, Email marketing tips, Café du Cycliste

Answers To Three Frequently Asked Marketing Questions About the GDPR

Posted by Abi Davies 15 Mar 18

marketing questions GDPRWith the 25th May just around the corner, GDPR-related queries are no doubt pouring into lawyers’ inboxes thick and fast.

Whilst attempting to tackle all of them in one blog post would be a stretch, we’ve had a go at answering three questions we've noticed popping up again and again (that are particularly pertinent to ecommerce marketers).

These are:

  1. “What will the GDPR mean for the UK post-Brexit?”
  2. “Do I need to implement double opt-in?”
  3. “What’s the ePrivacy Regulation?”
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Topics: GDPR, GDPR and ecommerce marketing, GDPR and retail, GDPR FAQs

What Does AMP for Email Mean for Retail Marketers?

Posted by Abi Davies 27 Feb 18

Ometria blog post Interactive email.pngIn February, Gmail’s Product Manager, Aakash Sahney, revealed in a blog post that the email giant will be bringing the power of “AMP” to email through a developer preview of AMP for Email.

Sounds good—but what does it mean?

AMP stands for Accelerated Mobile Pages: an open-source framework designed to make mobile pages load faster and build rich web pages.

Consequently, it’s hoped that AMP for Email will enable developers (and, in-turn, email marketers) to design more engaging and relevant email experiences.
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Topics: ecommerce lessons, AMP for Email, Retail marketing news, Email marketing tips

Six of Our Favourite Valentine’s Day-Themed Emails 

Posted by Abi Davies 13 Feb 18

Happy Valentine's Day From irresistible Instagram competitions to seriously seductive offers, Valentine’s Day offers retailers a good excuse to spoil their customers and show how much they care.

But, as we all know, treating your nearest and dearest doesn't always mean presents and poetry—it’s also about just being there for them and, for retail marketers at least, providing a brilliant customer experience.

Whether it’s reminding recipients of looming shipping deadlines or helping a customer find the perfect gift, below we’ve listed six endearing (and genuinely helpful) emails that have caught our eye over the past couple of weeks.

Underneath each example, we’ve taken the opportunity to note down any of our own data-driven tips for making Valentine’s emails powerfully personalised.

(💡 Oh, and if you’re not a traditional ‘gift’ shop: don’t worry—in this post, we also explore examples of retailers using Valentine’s Day to simply create seasonable content and start a conversation with subscribers.)

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Topics: Ecommerce personalisation, valentine's day email marketing, ecommerce lessons

Three Deliverability Questions Every Marketer Should Ask Before Hitting 'Send'

Posted by Abi Davies 9 Feb 18

three questions retailers should ask before sending a newsletter.pngExperiencing poor email deliverability is like spending hours preparing for a party only for one or two people to show up.

… Frustrating, disappointing and can feel like a waste of time.

Whilst we don’t know the magic formula to encouraging people to attend your events, we do know how you can boost the chances of your email campaigns actually arriving in recipients’ inboxes.

It all starts with three simple questions.

  1. Who are you sending to?
  2. What are you sending?
  3. How often are you sending?

Below, we take a closer look at each.

Screen Shot 2018-02-09 at 11.21.07.pngThis blog post is based on our latest ebook: Email Deliverability for Retail Marketers, written by one of our in-house HTML experts Michela. If a comprehensive guide sounds more up your street, you can download your copy here

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Topics: Email deliverability, ecommerce marketing advice, ecommerce marketing blog

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