Trashy TV, scrabble playing, juicy family gossip: the holiday period is the perfect opportunity to catch up on the things you may have missed out on throughout the year.
So in the festive spirit, we’ve taken a look through our favourite blogs from the past 365 days of ecommerce activity to bring you some amazing insights from the experts at the top of the industry, in case you missed them first time around. Enjoy!
From the Shopify blog | From A/B testing to milestone campaigns, this well-researched guide to email marketing best practice from the guys at Shopify shows how to segment customers, target them across multiple channels, and personalise your communication to drive sales.
From the Campaign Monitor blog | This blog from Campaign Monitor explores how often you should send promotional emails and what to consider when deciding how frequently to send yours.
From the Ometria blog | Here are seven clever ways that brands are incorporating their story into their welcome email campaigns.
From the emailmonday blog | emailmonday got five email marketing and conversion rate experts to review an email campaign from easyJet to bring us some great tips on rolling out a successful triggered campaign.
From the Receiptful blog | After analysing 100K email receipts, the guys at Receiptful put together this handy infographic to share their six key insights and learnings.
Data & metrics
From the Ometria blog | Our resident ecommerce expert, James Dunford Wood, talks about a number of cohort reports that he believes are especially important and actionable, to give you better visibility into your ecommerce performance.
From the Shopify blog |This article illustrates why using CLV to understand buyer behavior is now more important than ever and how to utlise this information to guide customer loyalty.
From the Kissmetrics blog |This post from Kissmetrics explains the CAC metric in great detail and explores how you can measure it, and what steps you can take to improve it.
From the Ometria blog | This blog from our blog highlights twelve product page examples from brands that have combined all the essential elements of high-converting product pages with some seriously slick design.
From the Baymard blog | Research from Baymard shows that homepage carousels can be helpful to users if they adhere to eight key implementation details.
From the Kissmetrics blog | Upping customer retention rates by just 5% can increase profits up to 95%, suggests this blog from Kissmetrics post which explores quick tips to increase repeat purchases.
From the friendbuy blog | Ecommerce UX design is continually evolving, requiring ecommerce stores to keep an ear to the ground. This post from friendbuy explores the ever changing landscape of UX.
From the Shopify blog | This guest post from Shopify explores how to build influence triggers into your online store to start getting more sales and customers.
From the Ometria blog | Twitter joined the movement to make the mobile purchasing process smoother with its new ‘buy’ button earlier this year. Want to know more about how this will affect online retailers?
From the Shopify blog | Shopify explores 10 inspiring examples of social media done right, across different popular platforms, by different ecommerce businesses.
From the Econsultancy blog | Econsultancy explores 21 tactics ecommerce firms can use to keep customers coming back for repeat purchases, and avoid losing them to competitors.
From the Hubspot blog | Hubspot recommends five tools you can use on your ecommerce site to encourage repeat purchasing.
From the Moz blog | This post from Moz discusses how some online retailers are approaching email from the bottom of the funnel upward, and why this needs to be turned around and much more.
From the Think With Google blog | TWG analysed millions of consumer interactions through Google Analytics to show how different marketing channels affect online purchase decisions.
From the Ometria blog | A panel of ecommerce marketing experts give their best customer retention advice.
From the Moz blog | In 2015 content was king. This excellent post from Moz makes clear how necessary and how realistic it is for your brand to create meaningful content.
From the ConversionXL blog | Familiarity has a major impact on our decision-making process, whether we realise it or not. ConversionXL talks about the art of unoriginality to drive conversions.
From the Ometria blog | Some of the best efforts in content marketing from online retailers in 2015.