What’s the Secret Sauce for Ecommerce? 8 Inspiring Messages from Its Business Leaders

Posted by Edward Gotham 28 Oct 13

Over the last decade we have seen the meteoric rise of ecommerce, and some of the most innovative and successful companies around have been riding that growth since then. The forward thinking leaders of theselightbulb_in_writing companies recognised the incredible potential of the internet and didn’t waste a second grabbing the opportunity by the horns and seeing how far they could go.

So what was the reason behind their success? How did they achieve these incredible feats? This is a difficult question to answer but they all have two common beliefs that really stand out:

1. Product Innovation: these guys weren’t followers; they were trend setters. They didn’t play by the rules; they made their own rules.

2. Customer Delight: all of these heroes of ecommerce made the simple decision to focus on the customer and deliver a service that goes above and beyond what they were expecting. They didn't just satisfy their customers, they delighted them too!

I’ve collected a handful of inspiring quotes from some of the most well known and successful individuals in ecommerce, which encompass these beliefs in a few words. Be inspired by the best to do your best!

8 Inspiring Messages from the Heroes of Ecommerce


“We've had three big ideas at Amazon that we've stuck with for 18 years, and they're the reason we're successful: Put the customer first. Invent. And be patient.” - Jeff Bezos (Founder, Amazon)


“Innovation distinguishes between a leader and a follower.” - Steve Jobs (Founder, Apple)


“When there’s an ache, you want to be like aspirin, not vitamins. Aspirin solves a very particular problem someone has, whereas vitamins are a general ‘nice to have’ market.” - Reed Hastings (Founder, Netflix)


“There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.” - Sam Walton (Founder, Walmart)


“Put your consumers in focus, and listen to what they're actually saying, not what they tell you.” - Daniel Ek (Founder, Spotify)


"At Zappos, our belief is that if you get the culture right, most of the other stuff - like great customer service, or building a great long-term brand, or passionate employees and customers - will happen naturally on its own." - Tony Hsieh (CEO, Zappos)


“Don’t be shy about believing in your ideas - even if folks around you think you’re crazy.” - Tim Westergren (Founder, Pandora)


“To truly prepare for the unexpected, you've got to position yourself to keep a couple of options open so when the door of opportunity opens, you're close enough to squeeze through.” - Pierre Omidyar (Founder, Ebay)


And remember - Make what you can sell, don't sell what you can make. You heard it from me first! ;)

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