Ad or art? 9 Oscar-worthy short films from fashion retailers

Posted by Abi Davies 22 Feb 17

fashion brand videos Sunday 26th February saw film lovers across the world tune in for the 89th Academy Awards, held at the Dolby Theatre in LA.

To mark the occasion, we dedicated this post to the film industryspecifically, its evolving relationship with ecommerce fashion brands.

Owing to the growing number (and popularity) of video platforms like YouTube, Facebook, Vimeo, Snapchat and Instagram, it’s now easier than ever for brands to share video content with their online communities. This has led to a surge in the quality of video content being produced by retailers, with some resembling “short films” rather than traditional campaigns.

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Topics: Ecommerce marketing resources, Ecommerce branding, Snapchat, short films by retailers

Halloween 2016: A Roundup of Scarily Good Marketing From Online Retailers

Posted by Abi Davies 1 Nov 16

Halloween marketing ideas Halloween. The only time of year when it’s possible to wear a zombie outfit to Waitrose (without raising too many eyebrows). To eat pumpkin pie and ghost shaped cookies whilst watching Hocus Pocus on repeat. To finally be able to fly a broomstick around your kitchen, pretending you’re the seeker for Gryffindor - about to catch the golden snitch!

...anyway.

It’s also a time of year when it’s acceptable - in fact, positively encouraged - for all you marketers to take a trip to the dark side and release your inner Tim Burton with ghostly gifs, spooky Snapchats and eerie emails.

So, which brands rose to the challenge and managed to conjure up some magical marketing campaigns in 2016? We spent October 31st haunting email accounts, social media and ecommerce sites to find out.

Thirsty to hear more? Read on…

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Topics: Ecommerce marketing resources, Ecommerce social media, Ecommerce branding, Snapchat, Halloween marketing ideas, Halloween newsletter templates

What does Snapchat offer ecommerce marketers?

Posted by Abi Davies 6 Oct 16

The_Live_Lookbook___Misha_Nonoo_Fall_2016_On_Snapchat.pngFounded by Evan Spiegel (who, by the way, was born in the 90s👶) in 2011, Snapchat was once the reserve of selfie loving teenagers and party-animal students. Fast-forward five years and this is simply no longer the case - the brand reaches 41% of all 18 to 34 year-olds in America on any given day.

Snapchat’s relationship with ecommerce has developed from a commitment-free fling to a full-blown marriage over the past couple of years. From the Snapcash payment feature launched in 2014 to February's annoucement that the company is "developing its own ecommerce platform", it's a relationship that's constantly in flux.

For this post, we're going to focus on how Snapchat can help ecommerce marketers promote their brand - starting with the basics and then moving towards more advanced and payed for features.

We'll cover:

  • Why your Snapchat name is so important
  • How to tell your brand's story via the app's free Stories feature
  • Snap Ads
  • Sponsored Lenses
  • Sponsored Geofilters 

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Topics: Ecommerce technology, Ecommerce news, Ecommerce branding, Snapchat, cross-channel marketing

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