6 Invaluable Lessons in Personalisation From One of the UK's Hottest Online Retailers

Posted by Abi Davies 1 Jun 17

Lost My Name Five years ago, four friends—Pedro, Asi, Tal and David—put their heads together to figure out how they could create a perfectly personalised children’s book using cutting-edge technology.

Combining code with copy, automation with imaginative illustration, the boys worked around the clock until they eventually had a (pretty awesome) finished product.  

After launching as Lost My Name (named after their first picture book, The Little Boy Who Lost His Name), the four founders were met with instant success—an unprecedented number of copies were sold, followed by lots of positive feedback.

Fast forward to 2017 and Lost My Name has gone from being a fun passion project to an award-winning ecommerce business with customers dotted across the globe. (To see its latest personalised book, check out this blog post!)

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Topics: Ecommerce personalisation, Ecommerce marketing tips, cross-channel marketing strategy, Lost My Name, Data powered marketing

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