Question: Why do people sign up to brands’ mailing lists? Is it because they never want to see or hear from that brand again? Because they don’t want to be pestered with its news and updates, latest collections and blog content?
We don’t think so.
The reason people choose to enter their email address into a popup box asking them to do so is because they like the look of the ecommerce site they are browsing and want to learn more.
Which is why it’s such a disappointment when a brand doesn’t get in contact following a new sign up to say that very first “hello”.