Top Product Pages: our analysis of 5 great examples

Posted by Edward Gotham 10 Feb 17

5 great product pagesProduct pages aren't just a pretty landing page for purchasing. They are your online doorway to gaining customers and revenue.

We'’ve deconstructed the outstanding features on each of the chosen sites (and spotted some other key areas for improvement).

This post is designed to help you keep up-to-date with some of the latest trends, using examples from the top ecommerce product pages out there today.

Enjoy. 

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Topics: Ecommerce examples, Ecommerce website design, Ecommerce marketing resources, Ecommerce ux

Ecommerce website headers: 4 simple things you need to get right

Posted by Hannah Stacey 10 Jan 17

ecommerce website header

Website headers. Sure, they might not be the most glam part of ecommerce store design, but they’re arguably one of the most valuable pieces of on-site real estate going.

Why? They’re often one of the first things a visitor sees when they land on your site, and play an important role in making a killer first impression for newbies to your brand, as well as performing a navigational function that’s crucial to moving browsers on through the journey to purchase.

So yeah, pretty important.

This blog post will walk you through several key elements of ecommerce header design:

  • Primary category/product navigation

  • Secondary navigational elements

  • Search

  • Offers and promotions

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Topics: Ecommerce website design, Ecommerce ux

4 spectacular guided selling examples

Posted by Huw Jenkins 2 Jun 16

shutterstock_282907193.pngOnce upon a time, online shoppers used the internet to find cheaper prices for products they had already decided to buy.

Nowadays, the web is central to the purchase decision journey - it's part of the reason to buy. 

In fact, half of shoppers spend at least 75% of their total shopping time conducting online research, according to Hubspot

Furthermore, by 202080% of the buying process is expected to occur without any direct human-to-human interaction (robots are comin'), meaning some sort of virtual sales assistant-equivalent is vital, with more shoppers shifting online than ever before.

So, how can ecommerce retailers turn discovery into sales and replicate the virtues of sprightly sales assistants, online? Guided selling, perhaps. 

This blog post will give you a quick peak behind the genius of guided selling, its applications and a few top notch examples (and perhaps a couple of puns). 

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Topics: Ecommerce technology, Ecommerce website design, Ecommerce ux

9 examples of winning ecommerce product pages

Posted by Huw Jenkins 20 Jan 16

For many ecommerce marketers, product pages are an end game, a “we’ve nearly got ‘em” kind of affair.

We're all aware of the staples of good product page design - unique descriptions, sharp images, big calls to action, social sharing buttons, the list goes on. But how are brands raising the bar, taking a step beyond product page best practice?

We’ve taken a look at some great examples of winning ecommerce product pages that go the extra mile: utilising the power of thoughtful design and content to create a digital experience worthy of any fancy offline store.

From rich media to great product stories, take some notes! 

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Topics: Ecommerce examples, Ecommerce website design, Ecommerce ux

17 Examples of Brilliantly Persuasive Social Proof in Ecommerce

Posted by Hannah Stacey 27 Oct 14

shutterstock_160363313Have you ever bought something just because all your friends were wearing it at the time (here’s to you, beaded choker necklaces, shiny cargo trousers and bucket hats)?

Been overcome by an irrepressible desire to join a queue, even though you have no idea what it’s for?

Fallen prey to the shopping channel, and ended up with eight blenders, a three year supply of strawberry-flavoured dieting shakes and an electronic facial exerciser, thanks to a collection of impressive ‘before and after’ pictures?

Don’t worry, we’ve all been there.

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Topics: Ecommerce ux, Ecommerce marketing tips

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