Once upon a time, online shoppers used the internet to find cheaper prices for products they had already decided to buy.
Nowadays, the web is central to the purchase decision journey - it's part of the reason to buy.
In fact, half of shoppers spend at least 75% of their total shopping time conducting online research, according to Hubspot.
Furthermore, by 2020, 80% of the buying process is expected to occur without any direct human-to-human interaction (robots are comin'), meaning some sort of virtual sales assistant-equivalent is vital, with more shoppers shifting online than ever before.
So, how can ecommerce retailers turn discovery into sales and replicate the virtues of sprightly sales assistants, online? Guided selling, perhaps.
This blog post will give you a quick peak behind the genius of guided selling, its applications and a few top notch examples (and perhaps a couple of puns).