Ecommerce events, trade shows and conferences in 2017 & 2018

Posted by Hannah Stacey 4 May 17


Ecommerce events, tradeshows and conferencesConferences and events provide a great opportunity to network, learn new things and scope out the competition (or a combination of all of these things).

Below is a comprehensive list of all the ecommerce events for the year ahead - giving you the full lowdown on the what, when, where and how much. 

Think we've missed anything important? Let us know in the comments section at the bottom of the page!

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Topics: Ecommerce marketing resources, Ecommerce events, Ecommerce marketing tips

How to Calculate Customer Lifetime Value (CLV) in Ecommerce

Posted by Edward Gotham 24 Feb 17

Customer lifecycle value What is customer lifetime value?

We all stumble through life clutching onto the fuzzy memories of those pesky Pythagoras and algebraic theorems that haunted many a youth, andwith rare use cases in present day lifethey normally end up getting filed and forgotten. 

Enter customer lifetime value: the only equation you need to remember.  

In ecommerce, CLV is the value a customer contributes to your business over their entire lifetime at your company.

The main methods of calculating CLV are split between historic and predictive CLV:

  • Historic CLV (Good indication of CLV)  

    Simply the sum of the gross profit from all historic purchases for an individual customer.

  • Predictive CLV (Great indication of CLV) 

    A predictive analysis of previous transaction history and various behavioural indicators which forecasts the lifetime value of an individual. As long as the equation is accurate, this value will become more accurate with every purchase and interaction.

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Topics: Ecommerce metrics, Ecommerce marketing resources, Ecommerce customer retention, Customer lifecycle marketing, Ecommerce marketing strategy, Ecommerce marketing tips

Ad or art? 9 Oscar-worthy short films from fashion retailers

Posted by Abi Davies 22 Feb 17

fashion brand videos Sunday 26th February saw film lovers across the world tune in for the 89th Academy Awards, held at the Dolby Theatre in LA.

To mark the occasion, we dedicated this post to the film industryspecifically, its evolving relationship with ecommerce fashion brands.

Owing to the growing number (and popularity) of video platforms like YouTube, Facebook, Vimeo, Snapchat and Instagram, it’s now easier than ever for brands to share video content with their online communities. This has led to a surge in the quality of video content being produced by retailers, with some resembling “short films” rather than traditional campaigns.

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Topics: Ecommerce marketing resources, Ecommerce branding, Snapchat, short films by retailers

Top Product Pages: our analysis of 5 great examples

Posted by Edward Gotham 10 Feb 17

5 great product pagesProduct pages aren't just a pretty landing page for purchasing. They are your online doorway to gaining customers and revenue.

We'’ve deconstructed the outstanding features on each of the chosen sites (and spotted some other key areas for improvement).

This post is designed to help you keep up-to-date with some of the latest trends, using examples from the top ecommerce product pages out there today.

Enjoy. 

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Topics: Ecommerce examples, Ecommerce website design, Ecommerce marketing resources, Ecommerce ux

Ecommerce pricing strategy: how to price your products online

Posted by Victoria Elizabeth 24 Jan 17

ecommerce pricing strategy When you enter a new website and take a quick glance at their products, one of the first things that will jump out at you is the price.

It’s a fundamental prerequisite for many purchase decisions, although its importance varies between so-called ‘spendthrifts’ or ‘tightwads’.  Most consumers’ behaviour lies between one end of this spectrum and your store’s pricing position will determine how many of each type of customers you attract.

The proper pricing strategy for your ecommerce store should take these, along with the other factors outlined below, into consideration in order to generate maximum revenue.

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Topics: Ecommerce marketing resources, Ecommerce marketing strategy

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