16 Brands that are Totally Winning at Shoppable Content

Posted by Hannah Stacey 13 Jun 17

Shoppable content“Content is king!” - the much-repeated mantra of marketers the world over - is rapidly taking on a new significance for online retailers, particularly those trying to get their voices heard in crowded marketplaces, such as fashion.

Undoubtedly, online retailers are wising up to the fact that today’s consumers are part of a new rich-media-driven world order in which making a purchase is often the result of contact with multiple brand touchpoints.

They’re realising that content is a vital contributor to brand experience and, increasingly, they’re blurring the lines between content and commerce, becoming publishers in their own right. Whether in the form of blogs, lookbooks, digital magazines or style guides, online stores are increasingly pushing out editorial-style content as a means of building communities and increasing brand interaction.

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Topics: Ecommerce examples, Ecommerce website design, Ecommerce ux, Ecommerce branding

The Online Fashion Lookbook: 6 Seriously Slick Examples You'll Want to Copy

Posted by Hannah Stacey 20 Apr 17

Online lookbooks enable fashion retailers across the globe to showcase new collections through images/videos that convey a “feel” or story for the new season.  

But while beautiful photography and carefully-considered styling often come as standard, many brands are pushing the boundaries of user experience design to present website visitors with an interesting browsing experience to complement their collections.

Here are some great examples of our favourites (click the image in each example to go to the real thing).   

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Topics: Ecommerce examples, Ecommerce ux, Ecommerce merchandising, Ecommerce marketing tips

Who's Winning at Mother's Day Marketing?

Posted by Rita Braga Martins 7 Mar 17

mother's day marketingEver forgotten to send a card for Mother’s Day? Experienced that sense of dread when you realise it’s Saturday and you’ve missed the deadline for getting your flower order in? Felt like a disappointing child when you’ve had to send a Mother’s Day text message instead of a gift?

It’s okay - we’ve all been there.

Luckily, a lot of ecommerce stores are here to help, whether you’re a last-minute panic buyer or you’re a little more organised.

We've seen retailers making huge efforts to differentiate their offers and product ranges with creative marketing campaigns, to inspire customers to buy the most special, meaningful gifts or all-time favourites for their mums.

Listed below are a few of our favourite so far (and if you’re like me and don't have a present yet, there's some pretty good ideas on how to make mum feel special this Mother's Day).

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Topics: Ecommerce email marketing, Ecommerce examples

Top Product Pages: our analysis of 5 great examples

Posted by Edward Gotham 10 Feb 17

5 great product pagesProduct pages aren't just a pretty landing page for purchasing. They are your online doorway to gaining customers and revenue.

We'’ve deconstructed the outstanding features on each of the chosen sites (and spotted some other key areas for improvement).

This post is designed to help you keep up-to-date with some of the latest trends, using examples from the top ecommerce product pages out there today.

Enjoy. 

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Topics: Ecommerce examples, Ecommerce website design, Ecommerce marketing resources, Ecommerce ux

10 examples of birthday emails worth celebrating

Posted by Abi Davies 24 Jan 17


birthday dog-3.pngI have a confession. Despite the fact I am 26-years-old, I still get really excited about my birthday. Not because I am one year older (hello mortgage), but because it’s comforting to know that, at least once a year, those who matter the most will get in touch to celebrate the fact I was born, and mark the occasion with cake and cards (and hats…).

But it’s not only loved ones who get in touch - increasingly, retailers do too.

And yet, while birthday emails are a growing phenomenon, a surprising number of brands still don’t send them - even those that ask for your date of birth during the sign-up process.

As Ometria turns four years old this week, we looked back at birthday emails we've received over the past year to come up with a list of good examples. The final list can be split into three categories: birthday emails including amazing gifs, birthday emails with an awesome concept or copy and birthday emails that have been personalised.

Disclaimer: We’re not saying these emails are perfect, but each one has been chosen because of certain element that caught our eye or made us feel special. 

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Topics: Ecommerce examples

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