6 Reasons to Reach out to a Customer Post First Purchase

Posted by Abi Davies 9 Aug 17

ecommerce post-purchase ideas Here at Ometria, we write a helluva lot about post-purchase campaigns. That’s because these campaigns are indispensable to any brand striving for a high customer retention rate.

But this post isn’t about post-purchase campaigns, per se. But rather, it focuses specifically on six good reasons for online retailers to get in touch with customers following their *first* ever purchase.

The goal of writing this is to help you go about keeping first-time customers engaged by sending the right content at the right time; in other words, by using a brilliant customer lifecycle marketing strategy.

FYI… Being a data-driven ecommerce marketing platform, it’s important for us to first stress that, in order for you to act on any of the below, you first need to have access to multichannel order data—otherwise you will struggle to recognise customers’ first orders.

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Topics: Ecommerce email marketing, Ecommerce customer retention, Ecommerce marketing strategy, post-purchase email

10 Things Subscription Box Sites Can Teach Us About Ecommerce Marketing

Posted by Abi Davies 1 Aug 17

Admit it: you love arriving home from work to find the latest issue of your favourite magazine, a handwritten letter or, better still, a carefully wrapped parcel waiting for you in your letterbox.

subscription box marketing lessons

There’s just something inexplicably satisfying about receiving a tangible treat now and again (even if it was you who paid for it…).

This (very human) propensity for the physical is just one reason why subscription box sites are currently prospering. Other reasons include: convenience, a curiosity to see what’s out there and a desire for something new.

According to a recent report by Hitwise, visits to online subscription retailer sites rocketed from 722,000 visits in 2013 to over 21.4 million in January 2016. This confirms that the subscription box model is becoming increasingly attractive to consumers; question is, what can the rest of us learn from its recent success?

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Topics: Ecommerce email marketing, Ecommerce content marketing, Subscription box, Top subscription boxes

Double Opt-In: What Does the Perfect Process Look Like?

Posted by Abi Davies 17 Jul 17

The single vs double opt-in debate is as famous as it is long-running within ecommerce marketing, but for those unacquainted let us briefly explain. 

Single opt-in is where a contact is automatically added to a marketing list when they give their email address to a retailer. They are not given the opportunity to confirm that they want to be on the list.

Double opt-in, on the other hand, involves a second step: once a contact has submitted their email address, they first need to confirm they want to be added to a mailing list by clicking a link in a confirmation email. It’s only once they’re fully subscribed that they’re sent a welcome email:

double opt-in process in ecommerce email marketing

Which is better?

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Topics: Ecommerce email marketing, GDPR, Double opt-in process

Excellent Examples of 4th July Marketing From Retailers

Posted by Abi Davies 4 Jul 17

Fourth of JulyHappy Fourth of July, readers, and happy birthday to the United States of America!

Today marks the 241st anniversary of America’s Declaration of Independence, and to celebrate there will be a plethora of fun activities taking place across the pond—from family BBQs to parades to fireworks.

But how are ecommerce marketers marking the big day? Well, in addition to some pretty epic shopping sales, many brands have given their email marketing an Independence Day twist.

From Tommy Hilfiger to Kate Spade, here are a few of our favourites so far.

We'll keep updating this list throughout the day, so keep an eye out for your brand! 

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Topics: Ecommerce email marketing, Ecommerce content marketing, Fourth of July marketing ideas, fourth of july email

Why Preference Centres Are More Important Than You Think

Posted by Abi Davies 19 May 17

As the name suggests, preference centres are a place where a subscriber or account holder of a brand can manage their communication preferences, as well as update their personal information (such as name, email, home address etc.).

Preference centres can usually be found in: a welcome series, an email footer or the “My Account” tab on a website.

preference centre guide for ecommerce marketers

From academia (e.g. Harvard Business Review) to journalism (e.g. Stylist magazine’s Emerald Street), today preference centres are used by industries across the board. However, for one reason or another (price? reputation for being a bit boring …?) there are still a number of ecommerce marketers that seem reluctant to invest in—or at least promote—their own.

In this blog post, we’ve taken a look at four big reasons why preference centres actually deserve way more kudos (and care!)—backing up each point with examples from ahead of the curve ecommerce brands that are already nailing it.

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Topics: Ecommerce email marketing, Ecommerce preference centre, Email preference centre

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