8 Brands Using Their Marketing Campaigns for the Greater Good

Posted by Abi Davies 19 Jul 17

ethical brands_marketing for the greater goodWhat do Emma Watson, Pharrell Williams and Will.i.am all have in common?

That’s right—they’re all strong advocates of sustainable, eco-friendly fashion.

But it’s not just celebrities that are waking up to the importance of looking after the world we live in. According to a recent report by Credit Suisse, millennials (famous or otherwise) are the most sustainability-conscious generation and are willing to pay “more for products and services seen as sustainable or coming from socially and environmentally responsible companies”.

With such a growing interest surrounding brands that take their corporate social responsibility very seriously (more in terms of their responsibility to *society* at large than stakeholders), we figured it was high time to take a closer look at how they’re promoting these brand values in their marketing messages.

From eye-catching website popups to summits to social media campaigns, here’s how eight ethical retailers are using their marketing for the greater good.

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Topics: Ecommerce branding, Ecommerce content marketing, fair trade clothing, corporate social responsibility retail, Sustainable retail, Brand storytelling

6 Secrets to Upgrading Your Transactional Emails

Posted by Abi Davies 10 Jul 17

Transactional emails refer to a type of email sent to a customer when they need, or have requested, specific information. 

In other words, this is an email a recipient doesn’t need to be “opted-in” to receive. Examples include: confirmation of a new account, password reset links and post-purchase receipts. 

For this post, we’re going to focus on the latter: the email you send to a customer straight after they’ve made a purchase, making them do this at their screen.

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Topics: Ecommerce branding, Transactional emails, Order confirmation emails

16 Brands that are Totally Winning at Shoppable Content

Posted by Hannah Stacey 13 Jun 17

Shoppable content“Content is king!” - the much-repeated mantra of marketers the world over - is rapidly taking on a new significance for online retailers, particularly those trying to get their voices heard in crowded marketplaces, such as fashion.

Undoubtedly, online retailers are wising up to the fact that today’s consumers are part of a new rich-media-driven world order in which making a purchase is often the result of contact with multiple brand touchpoints.

They’re realising that content is a vital contributor to brand experience and, increasingly, they’re blurring the lines between content and commerce, becoming publishers in their own right. Whether in the form of blogs, lookbooks, digital magazines or style guides, online stores are increasingly pushing out editorial-style content as a means of building communities and increasing brand interaction.

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Topics: Ecommerce examples, Ecommerce website design, Ecommerce ux, Ecommerce branding

10 Examples of Great Storytelling in Ecommerce

Posted by Edward Gotham & Abi Davies 3 Mar 17

ecommerce storytelling examples According to the latest eRetail Sales Index from Capgemini and IMRG, online retail sales in the UK topped £133 billion last year— five per cent higher than initially expected.

And with ecommerce sales predicted to grow 14 per cent in 2017, it's clear that the ecommerce industry is expanding. Fast.  

This poses the question: how can today's ecommerce brands cut through the growing competition and stand out from the crowd?

One answer is by harnessing the power of great storytelling. 

A good story can turn a lifeless brand into one that has meaning—one whose image and values resonate with its target market. Whilst communicating your brand's unique, personal story with the rest of the world is not easy to achieve, some of the fastest-growing and most successful ecommerce stores of the last five years have pulled it off.

Listed below are 10 brands that we believe are nailing it. 

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Topics: Ecommerce branding, Ecommerce marketing tips

Ad or art? 9 Oscar-worthy short films from fashion retailers

Posted by Abi Davies 22 Feb 17

fashion brand videos Sunday 26th February saw film lovers across the world tune in for the 89th Academy Awards, held at the Dolby Theatre in LA.

To mark the occasion, we dedicated this post to the film industryspecifically, its evolving relationship with ecommerce fashion brands.

Owing to the growing number (and popularity) of video platforms like YouTube, Facebook, Vimeo, Snapchat and Instagram, it’s now easier than ever for brands to share video content with their online communities. This has led to a surge in the quality of video content being produced by retailers, with some resembling “short films” rather than traditional campaigns.

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Topics: Ecommerce marketing resources, Ecommerce branding, Snapchat, short films by retailers

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