What do Emma Watson, Pharrell Williams and Will.i.am all have in common?
That’s right—they’re all strong advocates of sustainable, eco-friendly fashion.
But it’s not just celebrities that are waking up to the importance of looking after the world we live in. According to a recent report by Credit Suisse, millennials (famous or otherwise) are the most sustainability-conscious generation and are willing to pay “more for products and services seen as sustainable or coming from socially and environmentally responsible companies”.
With such a growing interest surrounding brands that take their corporate social responsibility very seriously (more in terms of their responsibility to *society* at large than stakeholders), we figured it was high time to take a closer look at how they’re promoting these brand values in their marketing messages.
From eye-catching website popups to summits to social media campaigns, here’s how eight ethical retailers are using their marketing for the greater good.