7 Examples of Creative Ecommerce CTAs (and What Makes Them Irresistibly Clickable)

Posted by Abi Davies 10 May 17

Put simply, a CTA (call-to-action, for the uninitiated) refers to the copy ecommerce marketers use when they want a consumer to take a specific action—the most obvious of which being ‘Shop Now’.

But CTAs don’t have to be about driving sales; from asking consumers to read an article to encouraging them to provide their date of birth, a call to action can also be used to (for example) build a community or collect useful customer data.

Whatever their purpose, CTAs are important—as important as a headline or hero image. And yet, time and again, we recycle the same old stock phrases in our ecommerce marketing (be it email, on-site, social media or direct mail).

That said, there are a growing number of brands exchanging generic CTAs for more creative, compelling ones. To show you what we mean, listed below are seven examples we stumbled across recently (and couldn’t resist clicking).

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Topics: Ecommerce marketing tips, Ecommerce tone of voice, A/B testing ecommerce,, CTA ecommerce marketing

7 email A/B tests every ecommerce marketer should try out

Posted by Abi Davies 16 Feb 17

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This blog post accompanies our latest ebook: 15 A/B testing ideas for ecommerce email marketers. Click here to download.

It’s 2017, and the days of low-quality, irrelevant marketing messages are well and truly over; if your email doesn’t seem interesting to a recipient, it will be deleted, unsubscribed from or - dare we say it - marked as spam.

As a result, it’s of critical importance that your email marketing is crafted in such a way that it actually resonates with your subscriber list on a personal level.

The only way to know how your email marketing is *really* performing right now is to look at the numbers. The numbers don’t lie. If they are good, that’s great, but if they’re not so good, changes are probably needed (for some context, the average open rate for ecommerce email is 16.75% and the average click rate is 2.32%).  

Fortunately, A/B testing can help you go about making those changes. 

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Topics: Ecommerce metrics, Ecommerce email marketing, Ecommerce marketing tips, A/B testing ecommerce,

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