Ecommerce Web Form Design Best Practices: 12 Tricks for Making Your Forms Less Tiresome

Posted by Hannah Stacey 23 May 17

web form exampleHands up who actively enjoys filling out web forms?

Oh, so nobody then. Unfortunately, however, if you’re an online retailer a web form is usually the obstacle between you and an important customer action - be it a newsletter subscription, an account login or, most importantly, a purchase. 

Poor design in the sign-up and checkout process is undoubtedly a key contributor to cart abandonment rates (as well as escalating visitor stress levels), so making form-filling as easy and frictionless an activity as possible means everyone is a winner.

True, it’s never going to be an exhilarating experience, but there are a number of subtle tactics and tricks you can employ to make it seem less tedious. Here are twelve important web form design best practices.

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Topics: Ecommerce ux, Ecommerce personalisation, Ecommerce marketing strategy, Ecommerce marketing tips

Why Preference Centres Are More Important Than You Think

Posted by Abi Davies 19 May 17

As the name suggests, preference centres are a place where a subscriber or account holder of a brand can manage their communication preferences, as well as update their personal information (such as name, email, home address etc.).

Preference centres can usually be found in: a welcome series, an email footer or the “My Account” tab on a website.

preference centre guide for ecommerce marketers

From academia (e.g. Harvard Business Review) to journalism (e.g. Stylist magazine’s Emerald Street), today preference centres are used by industries across the board. However, for one reason or another (price? reputation for being a bit boring …?) there are still a number of ecommerce marketers that seem reluctant to invest in—or at least promote—their own.

In this blog post, we’ve taken a look at four big reasons why preference centres actually deserve way more kudos (and care!)—backing up each point with examples from ahead of the curve ecommerce brands that are already nailing it.

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Topics: Ecommerce email marketing, Ecommerce preference centre, Email preference centre

7 Examples of Creative Ecommerce CTAs (and What Makes Them Irresistibly Clickable)

Posted by Abi Davies 10 May 17

Put simply, a CTA (call-to-action, for the uninitiated) refers to the copy ecommerce marketers use when they want a consumer to take a specific action—the most obvious of which being ‘Shop Now’.

But CTAs don’t have to be about driving sales; from asking consumers to read an article to encouraging them to provide their date of birth, a call to action can also be used to (for example) build a community or collect useful customer data.

Whatever their purpose, CTAs are important—as important as a headline or hero image. And yet, time and again, we recycle the same old stock phrases in our ecommerce marketing (be it email, on-site, social media or direct mail).

That said, there are a growing number of brands exchanging generic CTAs for more creative, compelling ones. To show you what we mean, listed below are seven examples we stumbled across recently (and couldn’t resist clicking).

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Topics: Ecommerce marketing tips, Ecommerce tone of voice, A/B testing ecommerce,, CTA ecommerce marketing

17 Brands That Have Mastered GIFs in Email Marketing

Posted by Hannah Stacey 5 May 17

GIFs in ecommerce To kick off this blog post, I’d like to transport you back to 1987.

Techno is king. You have a haircut that will one day become a source of endless ridicule from your children and grandchildren. Cher looks exactly the same as she does now.  

Crucially for our story, a bloke called Steve Wilhite and his team have just invented something called the Graphics Interchange Format (or GIF, for short) that will change the face of the internet.

But you don’t care right now because you’re too preoccupied with perm maintenance and your only experience of the GIF thus far is a pixelated dancing banana with a maniacal grin on its face.

GIFs in ecommerce
 

Fast forward to the early noughties and the GIF has been appropriated by a generation of adolescents hell bent on having the spangliest MySpace page going, regardless of the fact it takes ten minutes to load and crashes your browser if you try to scroll anywhere.

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Topics: Ecommerce email marketing, email gif, email marketing campaign ideas, animated gifs in email

Ecommerce events, trade shows and conferences in 2017 & 2018

Posted by Hannah Stacey 4 May 17


Ecommerce events, tradeshows and conferencesConferences and events provide a great opportunity to network, learn new things and scope out the competition (or a combination of all of these things).

Below is a comprehensive list of all the ecommerce events for the year ahead - giving you the full lowdown on the what, when, where and how much. 

Think we've missed anything important? Let us know in the comments section at the bottom of the page!

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Topics: Ecommerce marketing resources, Ecommerce events, Ecommerce marketing tips

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