Hannah Stacey

Hannah is Ometria’s marketing manager, and spends most of her time reading and writing useful stuff about ecommerce marketing. Outside of work, she offsets her penchant for Cadbury crunchies with love of long-distance running.
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Recent Posts

17 Brands That Have Mastered GIFs in Email Marketing

Posted by Hannah Stacey 5 May 17

GIFs in ecommerce To kick off this blog post, I’d like to transport you back to 1987.

Techno is king. You have a haircut that will one day become a source of endless ridicule from your children and grandchildren. Cher looks exactly the same as she does now.  

Crucially for our story, a bloke called Steve Wilhite and his team have just invented something called the Graphics Interchange Format (or GIF, for short) that will change the face of the internet.

But you don’t care right now because you’re too preoccupied with perm maintenance and your only experience of the GIF thus far is a pixelated dancing banana with a maniacal grin on its face.

GIFs in ecommerce
 

Fast forward to the early noughties and the GIF has been appropriated by a generation of adolescents hell bent on having the spangliest MySpace page going, regardless of the fact it takes ten minutes to load and crashes your browser if you try to scroll anywhere.

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Topics: Ecommerce email marketing, email gif, email marketing campaign ideas, animated gifs in email

Ecommerce events, trade shows and conferences in 2017 & 2018

Posted by Hannah Stacey 4 May 17


Ecommerce events, tradeshows and conferencesConferences and events provide a great opportunity to network, learn new things and scope out the competition (or a combination of all of these things).

Below is a comprehensive list of all the ecommerce events for the year ahead - giving you the full lowdown on the what, when, where and how much. 

Think we've missed anything important? Let us know in the comments section at the bottom of the page!

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Topics: Ecommerce marketing resources, Ecommerce events, Ecommerce marketing tips

The Online Fashion Lookbook: 6 Seriously Slick Examples You'll Want to Copy

Posted by Hannah Stacey 20 Apr 17

Online lookbooks enable fashion retailers across the globe to showcase new collections through images/videos that convey a “feel” or story for the new season.  

But while beautiful photography and carefully-considered styling often come as standard, many brands are pushing the boundaries of user experience design to present website visitors with an interesting browsing experience to complement their collections.

Here are some great examples of our favourites (click the image in each example to go to the real thing).   

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Topics: Ecommerce examples, Ecommerce ux, Ecommerce merchandising, Ecommerce marketing tips

A Guide to Sending Brilliant Ecommerce Welcome Emails

Posted by Hannah Stacey 7 Apr 17

Ecommerce welcome emails Despite today's focus on personalisation, the majority of online retailers out there are still sending generic, undifferentiated marketing emails.

Why? Because most digital marketing channels have always had low variable costs (i.e. it doesn't cost much more to send 1000 emails than to send one); consequently, this approach - of carpet-bombing subscribers with the same information - became known as a 'can't lose' strategy.

But it isn't. Not at all. 

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Topics: Ecommerce personalisation, Customer lifecycle marketing, Ecommerce marketing tips, ecommerce welcome email

How to Send Great Win-Back Email Campaigns

Posted by Hannah Stacey 19 Mar 17

We’ve all heard it before: acquiring a new customer is usually more costly than getting an already-acquired customer to repurchase. Alright, we know, we get the picture.

But given that we all know how valuable repeat customers are, it’s surprising how little effort many online retailers put into re-activating customers that have dropped off the radar, especially those who have been great customers in the past. Surely getting these guys on board is an easy win, no?

Losing a few customers here and there is part and parcel of running an online store, but by not putting some legwork to win back lapsed customers, online retailers are missing out on an important revenue-making opportunity.

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Topics: Ecommerce customer retention, Ecommerce marketing tips, win back email campaigns

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