4 Ecommerce News Stories You Shouldn't Have Missed This Week

Posted by Abi Davies 8 Jul 16

Wales being knocked out of Euro 2016, J.K. Rowling revealing further details about the wizarding school in Fantastic Beasts and Where to Find Them, NASA spacecraft Juno commencing its orbit around Jupiter - these are just a few of the stories that have been dominating this week’s headlines.

Untitled_design_png-1.pngAs usual, however, we’re not here to dive into top notch analysis of footy, film or space travel, but rather take a good look at what’s been going on over at planet ecommerce...

Are we missing any relevant retail reports? Leave us a comment or tweet us at @ometriadata !

1) Net-a-Porter and MyTheresa to boost Prada's online presence

From 15th July 2016, online retailers Net-a-Porter and MyTheresea will start selling merchandise from Italian fashion house Prada across Europe.

Until now, Prada has been one of the only luxury brands left to sell a limited amount of its products online. (For example, at present, it does not officially sell its ready-to-wear merchandise on its site.)

However, those partisan to a pinch of Prada will now be able to purchase products - such as shoes, bags, and “small leather goods”, as well as prefall and fall runway pieces - in the click of a button.

Federico Marchetti, CEO of Yoox Net-a-Porter Group, said: “Prada is the ultimate brand every store wants to sell, but only few can, and we’re honoured to be one of them.”

He added that the partnership “opens a whole new online chapter for both groups”. 

(Source)

 

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2) Google launches "My Activity" to help marketers create even more personalised ads

If you watched a hilarious YouTube video three weeks ago that you now REALLY want to share with your colleagues but can’t remember the name, do not fear - Google’s My Activity tool is here.

The My Activity page enables users to take a look at their internet history, thus revisit all those videos watched and pages read. If this all seems a bit too Orwellian, take note that the tool does allow certain events to be deleted and account settings changed.

Despite its Big Brother nature, My Activity is pretty awesome news for online marketers, as it gives users the option to have highly tailored ads, designed specifically for them based on their data.

In the past, Google has taken a more conservative approach to using people’s personal data to create bespoke marketing material. This new tool places the technology giant in closer competition with those data gurus over at Facebook.

(Source)

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3) Facebook to let users translate posts into 45 languages

On the subject of Facebook...

If you’re a global brand with followers across the world, listen up: your life is about to get a whole lot easier.

Take a moment to think about your brand’s Facebook page. How many likes does it have? Now think about how many different nationalities make up those likes.

We’ll guess it’s a lot.

Considering Facebook has over 1.65 billion monthly active users, half of which don’t speak English, it makes sense that the technology giant has decided to invest more time and money in making it easier for users to communicate on a global scale.

So, how does it work? The company has reportedly introduced software that can automatically translate a post you publish into readers’ preferred languages. According to CNET, all you have to do is write your post, click on a pull-down menu and “add up to 45 different languages”. Welcome to the future! 

Masiyahan!  Prendre plaisir! Nauttia!

(Source)

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4) Online shoppers across Asia capitalise on weak British pound

When the ASOS site crashed on 24th June, many were quick to blame Brexit.

Whilst the online retailer denied this was the case, it can certainly be claimed that many online browsers overseas were gutted not to be able to make the most of the weak pound following the referendum.

As a Retail Remedy consultant told Digiday, it’s likely that - in these "first few weeks" - consumers outside Britain will "cash in on the weak pound by stocking up on goods from U.K. ecommerce sites”.

According to Forbes, “Matches, Selfridges, Net-a-Porter and ASOS were favoured by locals and expats living in Hong Kong and Australia” whereas “China favoured high end luxury brands”.

(Source)

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Topics: Ecommerce marketing tips

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